Advertising Capabilities
| General Advertising Guidelines | The following details creative and technical requirements for DigitalTrends.com accepted standard in-banner ad formats. | |
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Standard Banner Ad Specs
| Ad Size and Name | Max File Size | Notes | ||
| 300×250 – Medium Rectangle | 40k | If you are hosting locally with DigitalTrends.com, we have documentation on specific flash file set-up in the instructions guideline above. If you are serving with a DigitalTrends.com approved 3rd Party or Rich Media Vendor, please check if the specific vendor has publisher specs. | ||
| 300×600 - Large Rectangle Banner |
50k | If you are hosting locally with DigitalTrends.com, we have documentation on specific flash file set-up in the instructions guideline above. If you are serving with a DigitalTrends.com approved 3rd Party or Rich Media Vendor, please check if the specific vendor has publisher specs. | ||
| 728×90 – LeaderBoard Banner | 40k | If you are hosting locally with DigitalTrends.com, we have documentation on specific flash file set-up in the instructions guideline above. If you are serving with a DigitalTrends.com approved 3rd Party or Rich Media Vendor, please check if the specific vendor has publisher specs. |
Rich Media Ad Specs
| Closing: | The Expandable portion of the ad must contain a clearly visible (16 pt font, e.g. [x] CLOSE) CLOSE or SKIP function that allows the user to stop the animation and close the expanding element immediately. | |
| Looping: | The animation can loop, but the animation length can only last for 15 seconds. After 15 seconds, animation must stop, but can resume on user mouseOver. Site approval is required for any looping over 15 seconds. | |
| Expandable: | An Auto Expanded ad is allowed, but must be freq capped at 1 per user per session. Max allotted time allowed for the single auto initiated expandable is 15 seconds. Max number of panels: 4. Please see specs below for Panel size pertaining to ad unit. | |
| Audio: | All audio must be user-initiated click only – no exceptions. | |
| Flash Version: | Flash (swf) version 6, 7, 8 and 9 are accepted. | |
| Video (in-banner Video): | Can be host initiated. Must download politely, or stream in after initial download. Maximum duration is :15 sec. and it must contain stop, pause, play and audio control buttons. Allowable video file size that streams in capped at 1.2MB Max. | |
| Site Navigation: | Creatives can not cover or impede our site’s navigation. General rule is to stay below the digitaltrends.com main site navigation bar. | |
| Other Advertisers: | Expandable ads must not cover or impede another advertiser’s campaign appearing on the same page. | |
| Frequency Caps: | A frequency cap of one per user per session is required on all over-the-page ad executions (this includes auto initiated expandable banners). | |
| Ad Size | Ad Name | Max File Size | Expanded Parameters | |||
| 300×250 w/Expandable | Medium Rectangle Banner – Expandable | 40k Initial; 80k Polite/Subsequent for the expanding portion | Allowable area for expanding down is 500px max in height, or to the left 500px ma x. Flash (swf) version 7,8 and 9 accepted, built with a frame rate of 18. | |||
| 300×600 w/Expandable | Large Rectangle Banner – Expandable | 50k Initial; 100k Polite/Subsequent for the expanding portion | Must expand to the left with allowable expansion at 500px total in width. Flash (swf) version 7,8 and 9 accepted, built with a frame rate of 18. | |||
| 728×90 w/Expandable | LeaderBoard Banner – Expandable | 40k Initial; 80k Polite/Subsequent for the expanding portion | Must expand down; full expansion max at 360px. Flash (swf) version 7,8 and 9 accepted, built with a frame rate of 18. |
All SWF hosted ads must validate through DoubleClick’s Flash Validator.
Video Ad Specs
| Ad Name | Description | File Type Requirements | 3rd Party Tracking | |||
| Video |
The advertising opportunity in the DigitalTrends.com video player consists of multiple placements. There is a 608 x 342, 15 second Pre-Roll, and there is also a 608×342 video overlay placement. We no longer accept companion ad units with video ads. |
The required asset for this product is the video asset file itself. The video must be a 15 second video. The following file types are acceptable formats: Quicktime/MP4. The preferred format is QuickTime/MP4 with little to no compression. The asset can be delivered in any widescreen or full screen size, but the preferred minimum width is 608 pixels wide and the preferred minimum height is 342 pixels. The click URL must also be provided. An impression/tracking URL is preferred if available, but it not required. The video asset must be submitted to DigitalTrends.com at least 7 days prior to the campaign launch. For more information, please contact your DigitalTrends.com account executive. |
Yes | |||
| Instream 300×250 |
See the specs in the above Rich Media Section |
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| Interstitial Video |
See the specs for standard video above |
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Yes |
iPhone/Android/Mobile Web Ad Specs
| Ad Size | Ad Name | Description | Max File Size | File Type Requirements | 3rd Party Tracking | |||||
| 320×50 |
Mobile Leaderboard |
Standard mobile leaderboard of 320×50. Can not be flash. It can be a static GIF/JPG or an animated GIF. File size can not exceed 20kb. No audio. Asset can be hosted by the agency on their ad server of choice, or delivered to Digital Trends for delivery. |
20kb |
GIF or JPG. GIF can be animated. Animated GIF: Unlimited Looping, 18 Frames per second max. |
Yes | |||||
| 4:3 Video take over/overlay | Video take over/overlay |
A video that plays as a take over/overlay of the mobile website. This video must be in a 4:3 aspect ratio, with max dimensions of 320×240 and must be delivered by Digital Trends. |
Digital Trends Hosted: unlimited. |
MP4/MOV Quicktime in 4:3 aspect ratio.
20-30 Frames per second. Digital Trends must host the video asset to deliver. |
Yes | |||||
| 320×480 | Take Over: Static Image | A jpg, gif, or animated gif take over/overlay with a close button. Image dimensions can be up to 320×480. | 20kb |
GIF or JPG. GIF can be animated. Animated GIF: Unlimited Looping, 18 Frames per second max. |
Yes |
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