Skip to main content

Feeling the heat? Apple responds to Galaxy S4 launch with new ‘Why iPhone’ webpage

iphone 5With the spotlight in recent days fixed firmly on Samsung and its all-singing, all-dancing Galaxy S4 smartphone, the Apple marketing machine has decided its response should be to remind consumers of why the iPhone should still be worthy of their consideration, even if it doesn’t have Air Gesture capability, Smart Scroll eye-tracking technology, dual-shot functionality, NFC technology and [add Samsung Galaxy S4 feature of your choice here].

Over the weekend the iPhone maker took it upon itself to post a new page on its website extolling the virtues of its iPhone 5 device, a webpage that seemed desperate to be heard above the lively hubbub accompanying the launch of Samsung’s new high-end Android device.

The lengthy Why iPhone webpage (come to think of it, it’d be perfect for trying out the S4’s Smart Scroll eye-tracking feature) covers everything from the iPhone 5’s “great” battery life to its “popular” camera.

Titled There’s iPhone. And then there’s everything else, it helpfully informs the reader of a number of the handset’s features, and why the Cupertino company thinks its device is so darn special. It mentions “eight straight customer satisfaction awards” from JD Power and Associates, it informs us that “every detail has been considered”, and it reminds us that “only the iPhone has the Retina display” – even though its ppi comes in at 326 compared to the S4’s 441.

In all, Apple lists 12 points about what it feels makes the iPhone special. The timing of the release of the new webpage has left some Apple watchers questioning the wisdom of such a move. Of course, the Cupertino tech giant has been feeling the heat from rivals like Samsung for some time now, but now it appears to be showing that it’s feeling the heat.

The webpage came just a few days after Apple marketing chief Phil Schiller attempted to belittle Android handsets, saying they were “often given as a free replacement for a feature phone and the experience isn’t as good as an iPhone.”

He added, “When you take an Android device out of the box, you have to sign up to nine accounts with different vendors to get the experience iOS comes with. They don’t work seamlessly together.”

Now all eyes are on Apple to see what it brings to the table with the next iteration of the iPhone….

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
The best iPhone keyboard apps in 2024: our 12 favorites
Typing on the iPhone 14 Plus.

The iPhone's default keyboard may not meet everyone's needs. Its limited features may leave some users wanting more variety and flexibility, especially on larger devices like the iPhone 15 Pro Max or smaller models like the iPhone SE (2022).

We have conducted research and compiled a comprehensive list of the best third-party keyboards for iPhone, that can significantly enhance your texting experience. These keyboards offer a wide range of features and customization options, such as adjustable key size, swipe typing, themes, and easier access to emojis. Most of these keyboards are available for free, while some offer premium subscription options. Either way, you'll easily be able to find a keyboard that suits your needs and preferences.

Read more
I found 16 new widgets for iOS 17 that you have to try
A selection of widgets on an iPhone home screen.

Widgets have long been a popular feature on iPhones. Since the release of iOS 17, they have become more interactive, providing a more engaging experience. Interactive widgets allow you to perform important actions from your iPhone's home screen. For example, you can complete your to-do lists, play and pause media and podcasts, control your smart home devices, and much more — all without opening any apps.

Interactive widgets are not limited to Apple's built-in apps on iOS 17. Third-party developers are also adopting this new feature. Although not all apps offer interactive widgets, there are plenty that do. Here are a few interactive widgets that are worth exploring.
Calculator 17

Read more
Does the iPhone 15 have an overheating problem? Here’s what we know
The Apple iPhone 15 Pro Max's camera module.

Apple iPhone 15 Pro Max Andy Boxall / Digital Trends

Last fall, Apple unveiled the iPhone 15 and iPhone 15 Pro series, which generated a lot of excitement among consumers. However, some users who got their hands on the devices early on expressed dissatisfaction by taking to social media to complain about overheating issues.

Read more