The last two years have been good to HTC. Thanks to its early adoption of Android and some design decisions, the company has gone from being a niche Windows Mobile manufacturer to one of the largest handset makers in the world. The last five months, however, have not been as kind. The success of Samsung’s Galaxy smartphones, the lack of a hit phone, and increased competition from Apple have plagued the High Tech Company’s recent sales.
After sitting out CES in January, HTC had something to prove. In Barcelona today, CEO Peter Chou did just that. With a focus on useful features and quality design, HTC unveiled three new Android handsets, all under the brand name “HTC One.” The HTC One X, One V, and One S. All three handsets run Android 4.0, have a much improved camera, integrated Drop Box with 25GB of free storage included, Beats support that enhances all audio on the device, and a new in-car navigation and entertainment app that improves on Google’s Navigation app by incorporating music. The three phones will be released on 144 different wireless carriers around the world “starting in April.”
The HTC One family
The flagship of the One series of phones is the One X, which will be available on AT&T. The One X features a 4.7-inch HD Super LCD screen, and an 8MP camera with the new HTC ImageChip technology that allows it to shoot faster photos in poor lighting. The One X will be encased in a polycarbonate unibody which makes the phone very sleek, but doesn’t allow for a removable battery or expandable storage. The AT&T version of the One X will features a 1.5GHz dual-core processor, which dispels earlier rumors hinting at a quad-core device — HTC reps told us that this is due to compatibility issues with LTE. There will be a quad-core version available in other parts of the world, which will feature Nvidia’s Tegra 3 processor.
The One S will be heading to T-Mobile and is the thinnest smartphone that HTC has ever made. HTC was able to squeeze a 4.3-inch qHD screen, 8MP camera, and dual core 1.5GHz processor into a 7.95mm thin aluminum unibody. The One S shares the same processor and camera from the One X so this should be a very high performance device.
The One V lands at the low-end of the One series. HTC brought back an old design style with the One V, which has the now iconic HTC chin. The One V features a 3.7-inch screen and a 5MP camera that is supposed to be improved thanks to the photo software included in the phone.
All three One series phones come with Ice Cream Sandwich pre-installed, but all feature touch Android buttons instead of the software buttons found on the Galaxy Nexus. With the exception of the V, which is not available to try out, we’ll have full impressions of the new devices in the coming days.
Update: Handset specs by Mike Dunn