Apple’s senior vice president for Internet software and services Eddy Cue has joined the board of premium sports car maker Ferrari, it was announced on Wednesday (via Apple Insider). The Apple executive said he was both “pleased and proud” to have been offered the new position.
“I have personally dreamed of owning a Ferrari since I was eight years old and have been lucky to be an owner for the past five years,” the Apple executive said in a statement on the Ferrari website, adding, “I continue to be awed by the world-class design and engineering that only Ferrari can do.”
Ferrari boss Luca di Montezemolo said he was “delighted” to welcome Cue to the car company. “His huge experience in the dynamic, innovative world of the Internet will be of great assistance to us,” he said, refraining from offering any specific details as to what they might have planned – if anything.
At Apple, Cue is responsible for iTunes, the App Store and the Cupertino company’s iCloud service, though a recent management shake-up at the tech giant saw him also take charge of Siri and Maps.
In its report, Apple Insider pointed out that earlier this year Apple appeared to be on the hunt for automotive engineers in China, possibly indicating it was looking closely at car technology with a view to getting involved in the industry in some way.
But whether Cue’s acceptance of an invitation to join the Ferrari board is a sign that Apple is perhaps looking at moving into the automobile space with a new line of integrated gadgets and/or software, or whether it’s simply one man taking his long-held love of the flashy Italian car to the extreme isn’t entirely clear at this stage, though in the fullness of time all will doubtless be revealed.