Dodge is raising the bar in the muscle car segment.
Dodge has announced a new version of the Challenger muscle car that will be even more extreme than the vaunted Hellcat. Named Demon, the company’s next hot rod is scheduled to make its official debut in April at the New York Auto Show.
The Fiat-owned brand explains the upcoming model will raise the bar in terms of power and speed. Nothing is official yet, but we’re inclined to believe it will boast more grunt than the 707-horsepower Hellcat (pictured). The Demon could also use a high-performance version of the new Challenger GT‘s all-wheel drive system to transfer its power to the asphalt.
“Most cars attempt to be everything to everybody. Then there are the rare few that revel in a single objective, rendering them totally irresistible to a subculture. The Dodge Challenger SRT Demon is conceived, designed, and engineered for a subculture of enthusiasts who know that a tenth is a car and a half second is your reputation,” explained Dodge boss Tim Kuniskis.
To build up excitement for the model, Dodge has launched a miniseries of short teaser videos that will be published on a new website named If You Know, You Know. While the first video revealed absolutely nothing in the way of meaningful details, the second flick confirms that the Demon will weigh more than 200 pounds less than the Hellcat, which tips the scale at nearly 4,500 pounds.
Dodge has upgraded the brakes, the steering system, and the suspension, and it looks like the Demon receives a set of extra-wide wheels. The second teaser video also suggests the next evolution of the Challenger gets a model-specific hood.
Dodge will publish additional — and hopefully more informative — videos every week until the Challenger Demon is unveiled in the Big Apple. The coupe will be branded a 2018 model when it arrives in showrooms.
Updated 1/19/2017 by Ronan Glon: Added information about the Demon’s weight and upgraded components.