Carmakers are shelling out loads of cash to get their products featured during Super Bowl 50, but it’s pretty clear which car will get the most hype — the 2017 Acura NSX.
The highly-anticipated coupe will star in the brand’s 30-second “What He Said” TV spot, which will air during the first quarter of the big game. Designed, developed, and manufactured in the U.S., Acura calls the NSX “the only supercar made in America,” a theme highlighted by the commercial’s red, white, and blue color scheme. An extended version of the clip can be seen on Acura’s YouTube page.
The NSX is an intense car with a sharp, modern charm, so the equally intense wailings of David Lee Roth and Van Halen fit in perfectly. Previously unlicensed for advertising, the group’s “Runnin’ With The Devil” single has never been used in a commercial before.
Acura will begin accepting orders for the second-generation NSX on February 25, the same day the vehicle’s online configurator goes live. Prices start at a very supercar-like $156,000 (including $1,800 for destination and handling), but with options like different wheels, carbon-ceramic brakes, a carbon fiber roof, and an interior trim package, the cost can surge up to $205,700. For reference, a 2005 NSX costs around $90,000.
The new version only offers one powertrain option — a twin-turbocharged 3.5-liter V6 paired with three electric motors, one at the rear axle and two up front. With their efforts combined, the NSX sends 573 horsepower and 476 pound-feet of torque through a nine-speed dual-clutch to all four wheels, allowing the car to sprint to 60 mph in just 3.0 seconds. Given a long enough stretch of road, the car will reach its top speed 191 mph.
Super Bowl 50 goes down February 7 and features a clash between the Carolina Panthers and the Denver Broncos.