Cadillac had previously confirmed a successor to the SRX, and now the luxury automaker has announced that it will reveal the next generation crossover early next year.
The redesign will be a significant one, and will bring the SRX’s styling in line with new Cadillac models such as the CT6 and updated CTS sedans. At the front, expect the wreathless logo to appear on a wider front grille with vertical LED daytime running lamps while its profile will feature sharply creased lines.
The XT5, as the new SRX is expected to be named, will inflate in size to rival models like the BMW X3, Audi Q5, and Lexus RX. Inside, an updated CUE infotainment system will feature Apple CarPlay and Android Auto. The system adds simplified navigation and Surround View cameras.
As the crossover segment continues to grow in sales, the luxury end of the market has begun defining vehicles by styling, technology, and build quality. In many cases, new models dabble in all three elements, but most align with one dimension more than others. Cadillac appears to be targeting styling these days, with the goal being to make the XT5 attractive, first and foremost.
Cadillac’s interest in luring younger buyers places an added measure of importance on the SRX successor. Upper middle class families are less concerned with brand loyalty and more conscious of stylish, fuel efficient, technologically advanced vehicles. The XT5 hopes to fulfill the Cadillac brand’s ambition of shedding its geriatric buyer stigma.
With a more refined product under development, we can expect the SRX to creep into the $40,000 territory, entry-level, up from the current model’s $37,605 starting price.