In reference to the Model T, Henry Ford once famously said, “Any customer can have a car painted any color that he wants so long as it is black.” With the burgeoning automotive industry cornered, this streamlined approach may have worked for a while. However, as the industry grew, so too did the individual niche demand, spawning an array of makes, models, and luxury packages to fill virtually any market nuance.
Once the Great Recession took hold, the auto industry saw a major overhaul in both structure and scope. After the infamous auto bailout several brands traded hands. What was once quite straightforward is now slightly more convoluted. We’ve compiled a comprehensive guide to help make sense of it all. For convenience and general sanity’s sake, we’ve curated this list alphabetically for your perusing pleasure.
BMW (Bayerische Motoren Werke) was founded in 1916 as an aircraft engine company that expanded production to motorcycles and eventually cars. Today BMW also owns Mini and Rolls-Royce.