Chrysler preps Dodge Dart marketing push during MLB All-Star game

Chrysler preps Dodge Dart marketing push during MLB All-Star game

The Dodge Dart media campaign won’t kick into high gear until September, but that hasn’t stopped Chrysler from giving us a glimpse at this hotly anticipated compact car.

The spot, which is titled “How to Change Cars Forever,” aired last night during the Major League Baseball All-Star Game and kicks off the Dart’s “New Rules” ad campaign.

With the Jay-Z and Kanye West single “No Church in the Wild” bumping in the background, we’re treated to a humor-filled, rapid-fire look at what goes into designing a car from the ground up: apparently lots of coffee and little sleep. There’s even a brief cameo by New England Patriots quarterback Tom Brady for that obligatory celeb tie-in.

“Adding a dose of fun, creative license and Dodge brand humor, [the ad] captures the meticulous process of starting with a simple idea and developing it into a revolutionary new car,” says Olivier Francois, head of marketing for Chrysler Group LLC. “[With the commercial] we wanted to provide a peek inside what it takes to bring a new car to fruition.”

And it would appear that they have succeeded, although we’re not exactly sure what “Dodge brand humor” equates to. Needless to say, it’s a fun and clever ad that will only serve to help push the Dart’s  much-hyped, and eagerly anticipated debut, which has already begun rolling out into dealerships across the United States. 

But don’t take our word for it; feel free to check out the ad for yourself down below. And then head over to our 2013 Dodge Dart first drive impressions.

Get our Top Stories delivered to your inbox: