This year marks Ferrari’s 60th anniversary in the U.S., and the company isn’t limiting the celebration to champagne toasts.
Outgoing chairman Luca di Montezmolo announced that Ferrari will build a special-edition car to commemorate the anniversary. Only 10 examples will be built.
The car will be unveiled October 12 at a special event in Los Angeles. Called “Race Through The Decades: 1954-2014,” it will also feature 60 historic Ferraris in a landscape where these Italian marvels are about as common as Toyota Camrys.
No other details have been released, but the special edition will likely be a modified version of one of Ferrari’s current models. Back in 2005, the carmaker showed some love to the U.S. market with the Superamerica, a convertible version of the 575M Maranello, of which 559 examples were built.
Ferarri’s recently released financial results show why U.S. buyers are getting another special edition to drool over.
The U.S. remains Ferrari’s largest market, with 1,062 cars sold in the first six months of 2014. That’s an increase of 13 percent, proving the recession really is over, for some people at least.
The 10 60th anniversary cars will precede a flood of new and updated models, as Ferrari implements its new product strategy.
While the brand plans to cap production to maintain exclusivity, but will still launch one all-new or significantly updated model annually for the next few years.
For those not well connected enough to secure one of the 60th anniversary cars, a face-lifted 458 with a turbocharged engine is reportedly on deck.