General Motors is expanding its Maven “personal mobility brand” to three new cities. Maven started out overseeing car-sharing services in New York City and Ann Arbor, Michigan, and will now add operations in Boston, Chicago, and Washington, D.C.
The Chicago expansion is already underway. The Maven City car-sharing program is available to residents of the Windy City, starting at $8.00 an hour including insurance and fuel. There are around 30 vehicles at 15 sites throughout the city, including Buick, Cadillac, and Chevrolet models. Consumers can reserve cars through an app, and even have them delivered.
While Maven City is available to the general public, residents of the Aqua luxury high-rise apartment in Chicago’s Lakeshore East neighborhood also have access to Maven+. It’s another version of Maven’s car-sharing service geared toward residents of these types of apartment complexes. GM’s first car-sharing experiment involved a luxury apartment building in New York City; the company believes they make a particularly good market for car-sharing services.
Chicago is also one of the first cities to see the fruits of GM’s partnership with Lyft. In March, GM launched the Chicago Express Drive short-term rental program for Lyft drivers. This allows those drivers to rent a Chevy Equinox for $99 a week. The program already includes more than 200 cars in Chicago, and will expand to Boston, Baltimore, Washington, D.C., and other markets by the end of the year, GM says.
Speaking of D.C., GM will offer Maven+ car sharing to residents of the Hepburn luxury apartment complex, which opens on the grounds of the Washington Hilton next month. Maven City will launch for all D.C. residents beginning in June. Finally, GM plans to launch both Maven City and Maven+ in Boston this summer.
Maven members and Lyft drivers renting cars through the Express Drive program have already covered more than 1 million miles, GM claims. The Maven+ programs in New York and Chicago already serve 5,000 residents, and GM claims Maven City memberships in Chicago and Ann Arbor doubled in the past 90 days to 1,500. The most popular model among users? The Chevy Volt.