Skip to main content

Hold onto your Hat, Jed Clampett: Mercedes nearly built a pickup truck

hold onto your hat jed clampett mercedes nearly build a pickup truck nissan titan
The fated Mercedes-Benz pickup would have delighted Jed Clampett of Beverly Hillbillies fame. Image used with permission by copyright holder

Mercedes-Benz was going to build and sell pickup truck. In fact, let me restate that: Mercedes-Benz was going to build and sell two pickup trucks.

That’s right. The minds at Mercedes had planned to rebadge both the Nissan Titan full-size pickup and the mid-size Frontier and sell them both as Mercedes luxury trucks both in North America and around the globe. The larger unit was to be destined for American shores while the smaller Frontier-based variant would have been sold in Australia, South America, and Asia.

The Mercedes pickups weren’t just an idea floating around a drab office in Germany either. Set for a 2016 launch date, designers were already working to re-sculpt the front fascia of the trucks and raise interior NVH to levels suitable for the Mercedes buyers.

The deal only recently fell through when Mercedes insisted it needed the capability to fit the trucks with a slew of powertrain options, including gasoline, diesel, hybrid, and plug-in hybrids. Nissan, however, simply didn’t provide a platform flexible enough to support such wide ranging drivetrain configurations. So the Germans backed out.

According to Road & Track, the idea for a Nissan-based luxury pickup hasn’t yet gone the way of the polar bear. Infiniti, Nissan’s arm of opulence, has adopted the idea for itself.

This isn’t the first swapping of steel between Mercedes and Renault/Nissan. The recently unveiled Infiniti Q30 is underpinned by the all-new Mercedes-Benz A-Class architecture and the next-gen Smart cars are built on the Renault Twingo chassis.

Frankly, we’re not sure what to think of a Mercedes-Benz pickup. If designers had given it the nose of the G Wagon, we would have loved it. Give it the face of the GL, though, and it very well could have given small children PTSD. Sadly, we’ll never know either way.

Editors' Recommendations

Nick Jaynes
Former Digital Trends Contributor
Nick Jaynes is the Automotive Editor for Digital Trends. He developed a passion for writing about cars working his way…
Mercedes-Benz EQS SUV is a luxury SUV for the family
mercedes benz eqs suv preview

Mercedes-Benz is expanding its EQ lineup of electric cars with a new SUV model. As the name suggests, the Mercedes-Benz EQS SUV is based on the same platform as the EQS sedan released last year. The two models also share powertrain hardware, styling, and key tech features — including Mercedes’ 56-inch Hyperscreen display.

The EQS SUV adds a third row of seats (for a total of seven) and the taller ride height and driving position that have made U.S. car shoppers fall in love with SUVs. When it reaches U.S. dealerships later in 2022, it should help boost sales of the EQ line.

Read more
Mercedes-AMG EQE proves performance EVs are here to stay
mercedes amg eqe sedan preview

Mercedes-Benz is going all-in on electric cars, but it's not abandoning performance. Launching in the U.S. in early 2023, the Mercedes-AMG EQE 53 4Matic+ (or AMG EQE for short) sedan is the second EV from Mercedes' AMG performance division.

As with most AMG models, this four-door EV is a tuned version of an existing Mercedes, in this case the EQE sedan. Unveiled in September 2021, the EQE slots below the larger EQS sedan in Mercedes' growing EV lineup. The AMG version gets its own powertrain and numerous other hardware changes, plus subtle model-specific styling features.

Read more
Every upcoming electric pickup truck
2024 Chevrolet Silverado EV RST.

The wave of electric trucks that you've heard about for years is finally here. It took a while, but there are now several battery-powered pickups that you can buy or reserve, and the segment is expected to grow significantly during the first half of the 2020s. There's a lot at stake: Trucks are profitable and hugely popular in America. It's not a coincidence that the Ford F-Series has ruled the sales chart for decades.

Here's a look at the battery-powered pickups that are either already available, around the corner, or currently being developed.
Bollinger B2

Read more