Following the likes of Porsche, Bentley, and fellow Italian automaker Maserati, Lamborghini could be working on an SUV of its very own. According Automotive News, Lamborghini CEO Stephan Winkelmann has hinted at a Raging Bull-badged SUV sometime in 2017.
While nothing has officially been confirmed, German business daily Handelsblatt reports Lamborghini will debut a concept of the vehicle at the Beijing Auto Show on April 23 in order to gauge public reaction.
If brought to production, the as-yet-unnamed-SUV would join the both the Aventador and Gallardo supercars, and form an automotive trident for the German-owned, Italian supercar maker. From an automotive perspective there are those that will undoubtedly question a Lamborghini-branded SUV. But looks of bemusement aside, a luxury SUV from the Raging Bull could make perfect financial sense.
Speaking to the German paper, Winklemann expressed the need to diversify the company’s production line to allow for improved growth and profitability. “An SUV would be the first Lamborghini for everyday use, not just for the race track or weekends,” he explained, “We would have the opportunity to win new customers.”
Of course new customers equates to increased profits, something Lamborghini must gain from such an endeavor. But before anything is set into motion a green light from parent company VW would be required. And despite Lamborghini selling 1,602 cars globally last year — an increase of 23 percent on the previous year — pressure has been mounting on the Italian supercar maker to turn a profit (the company has been operating at a loss since 2009).
Once given the go ahead it’s suggested the super-luxury SUV might borrow from a new VW Group platform that is currently utilized in the Audi Q7, VW Touareg, and Porsche Cayenne, while using an in-house Lambo engine–possibly a revamped version of the Gallardo’s V10 gasoline unit. A hybrid version with lithium-ion battery is also rumored, but unconfirmed.
Whether the concept makes it to production remains to be seen, but showcasing a concept at the upcoming Beijing Auto Show seems a solid choice. Aside from the United States, China is the second-largest grazing ground for the Raging Bull.