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Leading the charge: GoE3 to develop first coast to coast interstate EV charging network


The electric charging station business is no lame duck. Research suggests that the electric vehicle charging market will grow from $776 million in 2011 to a $4.45 billion industry by 2016. Naturally, companies want to get in on the action, and now it looks like another has thrown its hat into the electrical ring.

GoE3, an Arizona-based company, has announced plans to build a network of coast to coast Level 2 and Level 3 charging stations that will aid in making interstate travel a reality for EV owners. According to GoE3, the stations will be placed at 50 to 75 mile intervals along I-10, I-20, I-40, and I-70, with the first stations openings to coincide with an unnamed rally and reality show being produced this summer.

One of the main issues plaguing the electric car industry is a lack of infrastructure. While vehicle range is a concern for many current and potential EV buyers, that anxiety would be greatly lifted if the proper infrastructure were in place to support all these new-fangled EVs on the road.

GoE3 will roll out the route of its first 50 planned locations by April 21 with the remaining 450 in the next 18-36 months. Of course what good is access to all these charging stations if you have to wait hours once you’re plugged in? Thankfully, with the inclusion of Level 3 chargers in GoE3’s plans, drivers will be able to charge their EVs in as little as 10 minutes, depending on battery level, although it will cost $12.50. 

Figures from the United States Department of Energy show there are about 2,600 EV charging stations accessible to the public. With the government’s EV Project that number is expected to grow to 14,000 in the coming years.

According to GoE3 founder and CEO Bruce Brimacombe the responsibility of increasing charging infrastructure needs to be a collective endeavor. “If the national goal is having one million electric vehicles on American roads by 2015, we must all work harder to shift perceptions on how useful, practical and affordable electrical vehicle travel can be” Brimacombe says.

For those of you sitting on the electric fence over purchasing an electric car, what are some barriers holding you back? And does the growing electric charging infrastructure alleviate any of those concerns? 

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