Detailed extensively on a current Indiegogo project, inventor Jonathan Dandrow has developed a smart license plate frame that has the ability to blanket the numbers and letters on your license plate in white light when being captured by a traffic camera. When a red light or speeding camera uses a high-powered flash to illuminate your vehicle, the sensor at the top of the noPhoto frame detects that flash. After quickly analyzing the incoming flash, the sensor triggers two flashes from the xenon lights on the left and right side of the frame. When the lights are active, it’s impossible to see any letters or numbers on the license plate and the driver of the car won’t receive a ticket in the mail based of the photo taken by the traffic camera.
According to Dandrow, the noPhoto frame is legal because it doesn’t cover the state name on the plate or the actual identification number. In addition, Dandrow claims there are no laws specifically indicating how much light can cover a license plate at any given time.
If the noPhoto frame is used to successfully thwart a camera, a driver would avoid paying a fine for the ticket in addition to increased car insurance costs over the year. Beyond the obvious financial incentive to using the NoPhoto frame, Dandrow also indicates that there are privacy concerns to red light and speeding cameras. According to Dandrow, a company called Redflex located in Arizona makes the majority of the traffic cameras used in the United States. Each time a photo is taken by a Redflex camera, Dandrow claims a driver’s personal information is being stored in a database. Dandrow fears that information could be sold for marketing purposes at some point.
Beyond specifically using the noPhoto frame to drive recklessly, Dandrow also stresses that red light and speeding cameras can be prone to failure. Faulty equipment can send out tickets to people that didn’t actually break any traffic laws, thus the noPhoto frame would be useful for the law-abiding citizen.
Dandrow is also attempting to market the noPhoto frame to celebrities looking to avoid paparazzi, owners of exotic cars or basically anyone that prefers anonymity.
In order to fully fund the Indiegogo project, Dandrow is seeking $80,000 to get UL certification as well as kick off manufacturing of the noPhotos frames. Dandrow is currently offering the first one hundred noPhoto frames at a price of $199, but the standard price of the frame appears to be $350 according to the main site. The frame is designed to work in all types of weather since the circuity is sealed in plastic within the frame. Dandrow has included a test button on the noPhoto frame to see if the lights are still active. In addition, the firmware of the noPhoto frame can be updated assuming manufacturers of red light and speeding cameras attempt to modify photo timing in the future.