Skip to main content

Part car, part projector: Illuminating Audi’s futuristic lighting technologies

Audi Lighting Tech Demo
Image used with permission by copyright holder

While most of the automotive technology we cover resides inside a car, there is a whole host of tech on the forward and aft of the cabin that most of us spend a considerable  amount of time staring at, and very little time appreciating. We’re referring of course to lighting technology, and in this space, no company has applied technology more liberally than Audi.

The German company employees dozens of state-of-the-art lighting technologies, including some that haven’t made it past prototypes or onto roads in the United States yet. Here’s a closer look at how they work, why they’re integral to future automotive design, and when you can expect to see them lighting up that next dark country road.

Adaptive headlights

Adaptive headlights are becoming commonplace in today’s automotive marketplace. Audi’s adaptive headlights are a bit more complex than some of its competitors, which simply swivel with the turning of the steering wheel.

Audi adaptive headlights not only swivel up to 15 degrees but also adjust based upon various vehicle parameters. Audi’s vehicle lighting computer looks at road speed, steering angle, and yaw rate to adjust the aim of the headlights accordingly. These lighting changes can seem undetectable to the driver but can significantly increase road visibility.

 Audi advanced lighting tech

Additionally, Audi’s adaptive headlights use a forward facing video camera to read not only oncoming headlights but also the taillights of vehicles on the road. The lighting computer will adjust the headlight range to optimize for the driver’s forward visibility while simultaneously limiting the effect on other drivers.

Distinguishing its adaptive headlight system from the rest of the industry further, the Audi MMI infotainment system will send satellite navigation information to the lighting computer as well. The lighting computer will again adjust lighting based upon the type of roadway, reacting differently when driving onto an onramp, on a curvy section of road, or even for left or right-hand driving, should a driver go from, say, France into England.

LED headlights

Audi’s LED headlights, which are separate from its LED daytime running lights, are available on models ranging from its high-performance R8 supercar down to one of its entry-level models, the A3.

LED headlights are beneficial for drivers for several reasons. Firstly, LED headlights are low maintenance and are designed to last the life of the vehicle. Secondly, they produce light with a color temperature of 5,500 Kelvin, which resembles daylight. This makes LED headlights much less tiring for the eyes. Additionally, LEDs consume five percent less energy than high-efficiency Xenon bulbs.

Audi LED lights
Image used with permission by copyright holder

Currently Audi uses varying sizes and levels of intensity in its LED lighting technology. The daytime running LED system is comprised of 22 white LEDs and 22 yellow. On the A8 for example, only 10 lens modules are used for the low-beam headlights. The high-beam headlights, or “brights,” however, only require two four-chip LEDs that are intensified with a free-form reflection system.

Matrix Beam

Audi Matrix LED headlights, or “Matrix Beam” as Audi refers to it, are the future of headlight technology. Matrix Beam, though, is not currently legal in the US, but we’ll get to that in a minute.

Matrix Beam uses dozens of individual lighting segments, projected forward by lenses and reflectors. Depending on the situation, these segments can be dimmed or simply turned off. This, for instance, allows the light appear to be swiveling without requiring a mechanism to do so. The inside or outside segments simply dim, shifting the focus point to one side or the other.

Matrix Beam Demo
Image used with permission by copyright holder

Much like the adaptive headlights mentioned above, Matrix Beam takes into account satellite navigation location, as well as onboard video camera images to adjust lighting. The system is so precise, however,  that Matrix Beam is capable of illuminating “the areas between several vehicles in complex situations,” according to an Audi press release, which is demonstrated in the photo in the above photo gallery with the man holding a flashlight and two beams of light on either side of him.

Matrix Beam is not yet legal in the US simply because the headlight regulations were, according to an Audi spokesman, “written long before software and sophisticated sensors were considered important elements of automotive lighting.” Audi is working alongside regulators to interpret these laws in order to allow Matrix Beam on future Audi cars bound for the States.

Laser taillights

Audi Laser TaillightsIt’s not as scary as it sounds. Essentially, the system consists of a laser diode that projects a line on the pavement behind the Audi, indicating a safe stopping distance for the vehicle following it. We were concerned this might be too unusual, jarring, or distracting for drivers, but an Audi spokesman assured us that Audi is “not about to advance technologies that would make distractions or safety worse, and regulators won’t permit it if that’s the case.”

An additional benefit of laser taillights is that in foggy conditions, the laser beam strikes the water droplets in the air, making them visible. The laser line is then seen as a large warning triangle.

OLED technology

OLED stands for “organic light emitting diode.” These lights are made from organic materials, unlike LEDs, which are made from semiconductor crystals. OLED material can be used on all parts of the vehicle for both safety lighting and non-essential visual detail. OLED is both versatile and extremely lightweight, making it ideal for future high-efficiency designs.

Audi Swarm Lights
Image used with permission by copyright holder

Audi recently showed a video (located below) of an OLED lighting concept called “The Swarm” where the entire back of the vehicle was coated in OLEDs and simulates taillights and turn signal indicators.

In addition to simple lighting, Audi imagines future OLEDs could be used on vehicle bodylines as well. Lighting up as the vehicle nears another car in the dark or  illuminating features such as door handles.

Lastly, AMOLED (active matrix organic light emitting diode) have already been used by Audi as a stunning weight-saving technology in its R18 e-Tron Quattro electric racecar. Audi used an AMOLED screen to replace the review mirror as the R18 has no rear porthole.

Nick Jaynes
Former Digital Trends Contributor
Nick Jaynes is the Automotive Editor for Digital Trends. He developed a passion for writing about cars working his way…
The 6 best car phone holders in 2024
Belkin BoostCharge Magnetic Wireless Car Charger with an iPhone 14 Pro.

Belkin BoostCharge Magnetic Wireless Car Charger Andy Boxall / Digital Trends

Installing a car phone mount in your vehicle is the best way to make sure that you have easy access to your smartphone when behind the wheel. While you shouldn't be using your phone while driving, having it mounted on your windshield, dashboard, vent, or anywhere else will let you take a quick glance when you're using a navigation app, or to change your playlist when you stop for a traffic light, for example. Instead of having to pick up your device, it will be easier and faster to get these done while it's on a car phone mount for less time of having your eyes off the road.

Read more
Should you buy a used EV? Maybe, but it’s complicated
2022 Hyundai Ioniq 5 Limited AWD rear end side profile from driver's side with trees and a metal fence in the back.

Electric cars are slowly but surely getting cheaper. Over the past year or so, Ford and Tesla have been discounting their most popular electric cars while other brands, like Rivian, are laying the groundwork for all-new cheaper models.

But you'd still be hard-pressed to call electric cars cheap, and buying a completely new car in the first place is a hurdle in and of itself for many potential buyers. According to Statista, used car sales represented around 74% of all car sales in 2022, and while this figure is likely to change as electric cars get cheaper, the fact remains that most car buyers would prefer to save cash and buy used rather than buy something new.
Buying a new car ain't what it used to be
Buying a car with an electric powertrain doesn't necessarily need to be all that different from buying an internal combustion engine (ICE) vehicle. But there's a little more to it than that.

Read more
Rivian R2 vs. Ford Mustang Mach-E: Will the R2 be a better buy?
Side of the Rivian R2

The Rivian R2 has finally been announced, and it could end up being the go-to EV for drivers who want a decently affordable electric car with a rugged look and feel. But when it finally launches to the public, it won't be the only option in its price range -- the Ford Mustang Mach-E could be one of its main competitors.

The Mustang Mach-E may not be quite as rugged-feeling as the Rivian R2, but it does have a lot going for it -- like an increasingly low price, sleek design, and comfortable interior. Is one of these EVs better than the other? We put the two head-to-head to find out.
Design
The first thing to note about the two cars is their design, as they’re pretty different. The Rivian R2 is built to be a little more rugged and outdoorsy, while the Mach-E instead has a sleeker and sportier look to it. Both cars look stylish and modern.

Read more