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Pininfarina bringing its Sergio concept to Geneva, and you can count on it being beautiful

Pininfarina bringing their Sergio concept to Geneva, you can count on it being beautiful

It is usually Enzo Ferrari who we think of as being the single biggest contributor to the world of exotic Italian cars. But deserving as much credit as his Italian counterpart  is Sergio Pininfarina. The once-head of the legendary styling house bearing his name is the one who convinced Enzo to build mid-engine cars, and was also the one to design such legends as the Alfa Romeo Spider, the Austin 1800, and the Ferrari F40. Italy has churned out some simply astounding technological marvels, but these would never have become the legends they are if they weren’t also beautiful, and the Pininfarina name has probably been attached to more of the world’s most beautiful cars than any other design house.

Pininfarina bringing their Sergio concept to Geneva, you can count on it being beautiful2

So it is fitting, then, that Pininfarina has decided to name its latest concept car Sergio, after the legendary designer who passed away last summer. As Diseno-art reports, the concept will debut at the Geneva Motor Show next month, and as the styling house’s press release states “To celebrate his talent and his work, Pininfarina will present as a world premiere in Geneva a concept car which renews the spirit of the extraordinary achievements born from Sergio Pininfarina’s pencil, translating into a modern vision in the name of exclusivity, innovation and passion.”

Pininfarina bringing their Sergio concept to Geneva, you can count on it being beautiful3

All we know for certain about the car at the moment is what little we can tell from the close-up photo at the top, but even from this, it would be safe to assume it isn’t a city car we’ll be seeing. When the car debuts in Geneva, its biggest competition for attention will most likely be Ferrari’s Ezno successor, but since this was also designed by Pininfarina, they aren’t likely to mind. Also pictured here are a couple of the other concepts designed by Pininfarina that were never commissioned by an automaker.