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Subaru wants to ‘Share the Love’ in 2015 by donating $15 million to charity

Subaru would love it if you bought one of its products at any point of the year, but if you’re feeling charitable, you might want to wait until November 19.

November 19 through January 2 will mark the Japanese company’s eighth annual Share the Love event, one where the automaker will donate $250 to charity for every new vehicle bought or leased during that time. The money will go to the customer’s choice of the following charities: the ASPCA, the Make-A-Wish Foundation, Meals On Wheels America, the National Park Foundation, or a hometown charity selected by a local Subaru dealer. With the donations of retailers factored in, Subaru predicts that total contributions could top $15 million.

“We at Subaru are tireless in our commitment to supporting the causes that our customers care about,” said Alan Bethke, Subaru’s Vice President of Marketing. “The Share the Love Program is a tremendous way to give back and do good, and we are proud to add to the $50 million already donated to a host of national and local charities through this initiative.”

Subaru Share the Love

Related: Subaru’s Japan-bound WRX S4 SporVita is equal parts fast and luxurious

When it’s not raising money for good causes nationwide, Subaru has a knack for building unique concepts and show cars. The Tokyo Auto Show is kicking off on October 29, and as usual, the brand is ready.

Tokyo’s International Exhibition Center will host the debut of Subaru’s VIZIV concept, a futuristic vehicle that uses self-driving technology to pilot itself autonomously on the freeway. The Impreza 5-Door Concept is expected to preview the upcoming 2017 Impreza as well, and finally, the ultra-luxurious WRX S4 SporVita will make its first public appearance. SporVita is a portmanteau of the Italian words sportiva (sports), and vita (life), and the car boasts a custom interior designed by Subaru and Italian leather supplier Mario Levi. Read more about the vehicle here.