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Texas Instruments developing a whole different kind of in-car infotainment with TI DLP technology

The Digital Light Projection (DLP) technology developed by Texas Instruments is probably already familiar to you, as it is an essential component of the majority of digital projectors. But this technology might soon be finding its way into our cars, as TI is working on the next generation of heads-up display (HUD) technology. HUDs in cars have been around for more than 20 years, but while early systems were essentially just a speedometer readout on your windshield, the new TI systems will incorporate the dash and center console to integrate as much of the vehicle’s infotainment systems as possible. This means that information such as navigation indicators can be displayed for the driver right on the windshield, alleviating the need for them to take their eyes off the road. Much of the system is focused around reducing distracted driving, and as TI’s senior vice president, Kent Novak put it “With our partners, we’re delivering the same connected, immersive experiences that consumers expect from smartphones, tablets, gaming systems, and more into the cabins of modern cars and vehicles, but in a less distracting and more usable way.”

The technology won’t stop there either. With external cameras, the system can display landmarks which relates directly to what is seen out of the windows or safety warnings, all in real time. And the system will obviously be fully adjustable, so as to allow the driver to select the setup which provides the best usability and field of vision. Videos and static images can even be displayed, although presumably these won’t be displayed on the windshield while the vehicle is in motion. The technology is being shown this week at CES, although with other TI DLP systems.