Skip to main content
  1. Home
  2. Cars
  3. Guides

The car as a mobile device: The perks and pitfalls of increased car connectivity

Stephen Edelstein
By
2014 Hyundai Equus dashboard
Image used with permission by copyright holder

What if your car was nothing more than a four-wheeled smartphone?

What if car companies spent as much time thinking about connectivity and apps as they do about horsepower and fuel economy? Making the car an extension of our online selves would add convenience, but it wouldn’t be without problems.

Recommended Videos

“It’s time for the car to be a social device,” Jim Farley, Ford’s executive VP of global marketing, sales, service, and the Lincoln brand, said during a press event at the 2013 New York Auto Show.

Related

“Ford’s… ultimate goal is having a user’s data migrate seamlessly from their smartphone to their car.”

From Ford’s point of view, at least, integrating the driving experience with the mobile experience will make cars more relevant to consumers.

“You can have someone essentially take a car… and make it just for you,” K. Venkatesh Prasad, Ford’s in-car electronics czar, said.

Ford plans to do it with platforms like the developer-friendly OpenXC architecture, which could allow independent developers to create software and hardware that can interact with a car’s systems. Ford is already promoting this approach with its Developer Program and Personalized Fuel Efficiency App Challenge, which aim to encourage the development of apps for Ford vehicles.

Ford is also working on better integrating existing apps like Pandora and Spotify, with the ultimate goal of having a user’s data migrate seamlessly from their smartphone to their car.

So far, though, the car is far from being a mobile device. Ford’s MyFord Touch infotainment system has been panned and drivers risk distraction while behind the wheel as systems become more complex, feature-laden and interactive. Voice-operated systems are available and could be a partial answer to the problem of distracted driving but more development is needed.

Additionally, when voice activation systems cannot understand a request (or get it wrong), drivers can be distracted while working with car controls or their phones to fix the problem.

Noting that Ford spends a significant amount of resources on driver education, Farley said only drivers themselves can guarantee safety.

“I hope it’s the consumers choosing… and not being something that they’re told to do,” he said.

Brendan Kraham, mobile advertising sales manager for Google, suggested that predictive technologies could negate the need for consumers to pull out their phones while driving, because their cars could automatically access the phones and pull up the relevant data after the driver initially syncs the device.

Some newer in-car systems, such as Subaru’s Starlink and BMW’s iDrive systems, are implementing this concept now but for the most part the idea is still in it’s infancy and its not always easy for customers who are not especially tech-savvy to implement the technology.

Will an intuitive interface be as important as a comfortable seating position?

There’s also the possibility that drive time could become swamped with ads, certainly an essential part of any Google or Facebook experience, or that car and social media companies could use drivers’ data to track them. Again, companies say they are making it the consumer’s responsibility to use the tech in a positive way.

“It’s the user’s choice ultimately to make those decisions,” Kraham said, noting that Google allows users to opt-out of its current location-based ads.

Ford’s Farley said consumers would ultimately tell the companies when they want to see ads. He used Ford’s Mustang Customizer, a popular app that allows users to trick out a virtual Mustang, as an example. “In a way, it’s self-governing,” he said.

Will car customers of the future complain about lack of privacy in their own vehicles? Will an intuitive interface be as important as a comfortable seating position? That’s what car manufacturers and car buyers will have to figure out if the car really becomes a “mobile device.”

What’s your experience with in-car technology? What works? What drives you crazy? What features or automation would you like to see? Leave us a comment.

Editors' Recommendations

Topics
Stephen Edelstein
Stephen Edelstein
Contributing Editor
Stephen is a freelance automotive journalist covering all things cars. He likes anything with four wheels, from classic cars…
Mercedes-Benz EQG: range, price, release date, and more
Concept image of the larger electric G-Wagon

The G-Class is going electric. We already knew that Mercedes-Benz was working on an electric, small-size G-Wagon, but it looks like the company is also working on a larger G-Class SUV, in the form of the EQG. In fact, Mercedes has gone as far as to show off a concept version of the off-roader.

While there's much we don't know about what will become the production model of the EQG, Mercedes has also shared a lot about it. Curious about whether the Mercedes-Benz EQG could be the EV for you? Here's everything we know so far.
Design
Fear not -- the EQG will retain many of the design aspects of the G-Class that you already know and love but with a modern face-lift. The EQG will keep the boxy design that gives the G-Class a classic look but with some additional modern styling, at least if the concept version is anything to go by.

Read more
Rivian R2 vs. Kia EV9: battle of affordable electric SUVs
Kia EV9 GT-Line Three Quarters

The long-awaited Rivian R2 has finally been announced, and it's an excellent option for those who want an electric SUV that doesn't completely break the bank. Sure, the R2 isn't cheap -- but it's a whole lot cheaper than most other EVs out there, especially when it comes to SUVs. But Rivian isn't the only company trying to tackle the problem of the budget electric SUV. The Kia EV9 is finally available, and it too offers a modern design and a range of helpful features.

Given the fact that the Rivian R2 and Kia EV9 are two electric SUVs in a similar price range, you might be wondering which is better for your needs. That's why we put the Rivian R2 and the Kia EV9 head-to-head.
Design
Both the Rivian R2 and the Kia EV9 are actual SUVs -- not crossovers pretending to be SUVs, like plenty of other EVs out there. The two vehicles offer big, boxy designs and plenty of interior space, making them excellent options for families or those who need that extra storage.

Read more
Rivian R2 vs R1S: How will Rivian’s cheaper SUV compare?
The front three-quarter view of a 2022 Rivian against a rocky backdrop.

Rivian has finally unveiled the R2, its long-awaited attempt at a more affordable electric SUV. The new vehicle may not be available just yet, but fans of Rivian's design aesthetics and feature set are already looking forward to being able to order the new car. The R2 is targeted at being a more affordable take on the electric SUV and will sit alongside the flagship-tier R1S.

Let's get this out of the way right now: The R1S is most likely going to be a better vehicle than the R2. Rivian isn't replacing the R1S with the R2 — it's releasing the R2 as a more affordable alternative, and there will be some compromises when buying the R2 over the R1S.

Read more