Polaroid’s $349 iM1836 takes a new approach to interchangeable lenses

We caught up with Polaroid’s Jason Ledder to talk a bit more about this “high-end” shooter from Polaroid, which places the sensor in the lens rather than the camera body.

The Polaroid iM1836 is the first Micro Four Thirds interchangeable-lens camera to run Android (4.1 Jelly Bean). Made for Polaroid by Sakar, this 18.1-megapixel shooter comes with Wi-Fi and Bluetooth connectivity options and has a low price of $349 with a 10-30mm lens. Polaroid will offer an adapter to accommodate MFT lenses from other manufacturers, broadening the iM1836 lens options. But a low price comes with downsides. Build quality cannot be compared to mirrorless offerings from the likes of Panasonic or Olympus, and image quality remains a question mark. But Polaroid is clearly aware of its position and isn’t playing with the big boys – in fact, Polaroid hasn’t even published the camera’s full specs. It is going after the casual consumer who desire an interchangeable-lens cam, but without the high price. The iM1836 won’t please digital camera enthusiasts, but that seems fine with Polaroid. It’s going after your parents and grandparents, instead.

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