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Alienware Expanding Into New PC Markets

From Alienware’s press release:

Alienware announced the availability of a wide variety of PC products aimed at the creative professional, small and mid-sized business, and government markets.

With an impeccable reputation for quality, customization, and innovative technology, many public and private organizations have rallied around Alienware’s entry into these segments of the computer market. Among them are the Department of Defense; the United States Army, Navy and Air Force Military Branches; the National Geo-Spatial Intelligence Agency; the NYPD Counterterrorism Taskforce; The Boeing Company; Lockheed Martin Corporation; Northrop Grumman Corporation; and Sandia National Laboratory. Alienware’s successful entry into these major markets leverages the company’s technical innovation, manufacturing quality, and award-winning customer support that have made it the leading manufacturer of high-performance PCs.

“Within the gaming computer industry, Alienware has proven time and time again its ability to produce computer systems with the highest performance and quality,” said Carl Sittig, Microsoft OEM General Manager. “The launch of these new corporate related products reflects the company’s intent to do the same in the professional, corporate and government arenas. Alienware, with its proven successful business model, is in a prime position to capitalize on this burgeoning growth opportunity.”

According to Gartner, a top computer consulting group, 2004 should be the first in an annual pickup of growth in computer hardware. Gartner also foresees a rapid shift to secure, high-speed wireless networks and a more mobile work force, which will result in an increase of notebook rather than desktop PC purchases. With Alienware’s professional line of mobile workstations and notebooks, it is poised to capture a significant portion of this demand.

“Alienware has consistently demonstrated that with a focus on excellence, innovation and best-in-class service, it is successful at responding to market demand by delivering superior computer products, said Frank Azor, senior vice president, Alienware Worldwide Product Group . We’re excited about our entrance into the professional, corporate and government markets with quality products that we are confident will meet the performance and reliability requirements of our customers.”

The newly available products include the following:

  • Mobile Workstations
    Specially optimized for the production of digital video, digital audio, and digital content creation, Alienware workstation notebooks combine high-performance, leading-edge technology, personalized service, and maximum portability for the creative professional on the go. The systems are powered by Intel® Pentium® 4, 3.4GHz processors for maximum performance and the Nvidia® Quadro® GoFX1000, the fastest mobile workstation card available.
  • X2 Workstations
    Alienware’s exclusive, patent pending, X2 motherboard enables dual x16 PCI Express graphics support of up to four monitors for an exponential increase to the creative professionals’ workflow. In addition to the doubled bandwidth to meet the demands of emerging graphics that PCI Express delivers, the latest Intel® Xeon® processor with 1MB L2 cache and 800MHz front side bus delivers power and speed for processor intensive applications.
  • Lightspeed
    Alienware LightSpeed systems feature state-of-the-art technology and rock-solid reliability to meet all the demands of current and next-generation applications. LightSpeed systems, powered by high-performance Intel processors, offer the excellence for which Alienware systems are known, at a price that is favorable to the bottom-line.
  • Bot
    Alienware Bot systems serve up solid performance and top-notch technology at a budget maximizing value. The space-saving design houses a robust system that delivers the multi-function computing needed at any corporate or home office. Intel® Pentium® 4 processors with HT technology lend high-speed performance, with superb quality and reliability.
  • Sentia
    Weighing less than four pounds, the redesigned Sentia’s ingenious engineering makes it the perfect business travel companion without sacrificing performance. Powered by the new Intel® Pentium® M processor, faster 333MHz DDR memory and support for 802.11b/g wireless standards, the Sentia represents the next evolution in Alienware mobile solutions.

Alienware’s increased emphasis on new markets includes a redesigned website which features increased product information to assist customers in their purchase decisions, as well as improved navigation for an enhanced online-shopping experience.

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