Amazon Acquires Women’s Fashion Site

Shopbop.com joins Amazon's family of sites acquired over the years and will continue to be run as a stand-alone site.

Online retail giant Amazon.com today announced they’d acquired online women’s fashion specialty retailer Shopbop.com. Terms of the deal were not disclosed.

Shopbop.com, said Amazon, located in Madison, Wisconsin, and features products from more than 75 leading designers including Marc Jacobs, Juicy Couture and True Religion. Founded in 1999 as a single brick-and-mortar store, the Shopbop.com site sells a wide array of apparel, accessories and shoes to consumers around the world. It will continue to operate as a stand-alone site and will be run as a complement to Amazon’s existing apparel and accessories section.

“All of us at Shopbop.com have worked hard to make our company a leading destination for fashion consumers,” said Bob Lamey, CEO of Shopbop.com, in a statement. “We’re very happy to have the support, experience and resources of Amazon to take the Shopbop brand and business to new levels.”

“We’re incredibly happy to have Shopbop.com become part of the Amazon family,” added Russ Grandinetti, vice president for Amazon’s Apparel and Accessories. “We look forward to introducing their incredible brand and store to Amazon’s tens of millions of customers.”