Sony Brings the Bling with Swarovski Photoframe

Apple Profits Soar on Mac Sales

Apple might have dropped "computer" from its name, but the company is selling more Macintosh computers than ever before.

These days, Apple might be known more for its iPod portable media players and the much-vaunted iPhone—and the company did drop the word "Computer" from its official name earlier this year—but the company’s fourth quarter financial results contain a surprise: the Cupertino company is selling more Macintosh computers than ever before.

According to Apple, the company shipped over 2.1 million Macs during its fourth fiscal quarter of 2007, which represents a startling 34 percent growth in unit shipments compared to the same quarter a year ago. Making the numbers even more astonishing is that this quarter lands before the traditional end-of-year holiday buying season and landed just before the company was due to launch a major new version of its Mac OS X operating system ("Leopard," due later this week). Both these factors are the sorts of things which usually cause folks in the market for a new computer to defer purchases…but instead, they’re snapping up more Macs than ever before.

Overall, Apple posted revenue of $6.22 billion for the quarter, with a net profit of $904 million. The company is operating on a gross margin of 33.6 percent.

Lest Apple fans think the news on Mac sales means iPod numbers are getting soft, think again: the company sold 10.2 million iPods during the quarter, which represents a 17 percent year-on-year increase in units sold. The company also says it sold 1.1 million iPhones during the quarter, bringing the total number of iPhones sold to almost 1.4 million. Interestingly, in a conference call with analysts, Apple COO Timothy Cook estimated that about 250,000 of the iPhones sold thusfar—that would be almost 20 percen of the iPhones sold to dayte—"were bought with the intention of unlocking."

Trackback URL: http://www.digitaltrends.com/computing/apple-profits-soar-on-mac-sales/trackback/

blog comments powered by Disqus

Join The Digital Trends Community

DT RSS Feed

Everyone wants to be an insider, and you can be one too! Choose your poison: sign-up for our Newsletter, join us on Facebook, or follow us on Twitter. Do all three and you'll be swimming in the the latest news, reviews, videos and more gadget goodness!

DT Newsletter Sign-Up

Sign-up for the Digital Trends newsletter and find out about the latest contests, the hottest content, and the most popular videos. Let us keep you up-to-date!

Our Facebook

Become a DT soldier! Join us on Facebook and share the best news, guides, videos and other cool information directly with all your friends. Some might even thank you for it!

Join the thousands and follow the best of us on Facebook.

Twitter Us

Do you like information in small snippets? Then our Twitter feed is just for you. Follow Digital Trends and you'll be able to catch up daily on our latest content, or even interact directly with our team. Tweet Tweet!

Join the thousands and follow the best of us on Twitter.

That’s Right, Sign-up For Our Monthly Random Prize Drawings and You Could Be That Winner.