Apple Readies Next-Gen MPEG-4 Part 10

Apple Computer is currently testing new video compression software that will eventually improve its QuickTime Player.

The company said the technology, known as MPEG-4 part 10 or H.264/AVC, is the next-generation video compression technology in the MPEG-4 standard. Already ratified by both the ITU and ISO MPEG, Frank Casanova, Apple Senior Director, QuickTime Product Marketing, told internetnews.com that the company is pole-positioning the improvements as the standard for video encoding for everything from 3G to High Definition (HD) broadcast.

Read more at Internet News.