These new pricing developments are all part of Apple’s elaborate plan to broaden its iTunes service. The WSJ says that the pricing talks are not over yet for the Cupertino based company, but very few details of who it is in talks with have been revealed. It appears that even after the iPad launch, Apple is still trying to get its media content in order—and it better hurry. Apple CEO Steve Jobs has been promoting this device all around town as a media and entertainment device, but has had little luck luring potential television networks to the iPad. Lowering the price in iTunes will definitely appeal to the masses of future iPad buyers, but perhaps not as much with the actual networks.