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ATI Unveils Mobile PCI Express Graphics

From ATI’s press release:

ATI Technologies Inc. today announced MOBILITY RADEON X600, the industry’s first mobile PCI Express graphics processor, along with AXIOM, a modular design innovation for PCI Express notebook upgradeability. ATI’s mobile PCI Express solutions will be employed by more than sixteen of the industry’s leading OEM and ODM designers including, Acer, Arima, ASUS, Clevo, ECS, eMachines, FIC, Gateway, HP, Inventec, LG, Mitac, Samsung, Quanta, Uniwill and Wistron. The launch of MOBILITY RADEON X600 and AXIOM will take place on June 3rd at a gala event in Taipei, Taiwan.

“ATI is leading the charge to deliver the highest-performance native PCI Express graphics processors for notebooks,” said Gerry Kaufhold, Principal Analyst, In-Stat/MDR (Scottsdale, AZ). “ATI’s modular approach helps PC OEMs win early in the fast-growing mobile market, with the full line of ATI MOBILITY solutions to help them stay in front as the business develops in the future.”

With the introduction of MOBILITY RADEON X600, ATI introduces the first in a family of mobile PCI Express graphics processors. With numerous design wins out of the gate, MOBILITY RADEON X600 builds on the industry-leading feature set and performance of MOBILITY RADEON 9700. New features on MOBILITY RADEON X600 include LCD-EE, an enhanced display architecture for high-resolution widescreen panel support, and LCD latency reduction. MOBILITY RADEON X600 will also support POWERPLAY 5.0, a power management solution optimized for PCI Express. With MOBILITY RADEON X600, users enjoy high-performance graphics capable of handling today’s most visually demanding applications, and the security of knowing they have the headroom to leverage the future benefits of PCI Express.

As the industry pioneer in upgradeable graphics with such technologies as FLEXFIT, ATI now introduces a new path forward with AXIOM for PCI Express. A flexible and modular approach, AXIOM enables OEM and ODM designers to easily develop notebooks that can accommodate upgradeable modules for graphics and enhanced multimedia. Over the coming months, ATI will introduce a family of AXIOM modules for performance notebooks.

“As the leader in notebook graphics, ATI is pleased to announce the world’s first notebook GPU for PCI Express,” said Philip Eisler, Vice President and General Manager, Integrated and Mobile, ATI Technologies. “By adopting ATI’s AXIOM module for PCI Express now, OEMs, ODMs and end users can easily upgrade to ATI’s future family of exciting PCI Express products for the best in graphics and video.”

After extensive industry consultation, ATI employed a mobile PCI Express strategy that was tailored to meet OEM and ODM needs of performance, power management and time-to-market.

“Through working with ATI, Acer has the ability to deliver industry-leading PCI Express graphics from a vendor who understands the mechanics of notebook design and segmentation,” said Campbell Kan, Head, Notebook Products Line, IT Products Business Group, Acer. “By investing early in mobile PCI Express graphics, ATI has given us the ability to improve our time-to-market in the deliver a range of next-generation PCI Express based notebooks.”

“In a market as competitive as notebook PCs a new technology is only as good as the products that support it,” said Kyuho Uhm, Vice President, Samsung. “Through making the necessary investments in native PCI Express, ATI is providing us with the products and technology foundation to speed time to market and offer new value to our customers.”

“The appetite for high-performance graphics in notebook PC’s continues to grow, with customers demanding an exceptional visual experience that doesn’t sacrifice power or mobility,” said William Diehl, Director, Platform and Technology, Gateway. “With market-ready products and a strong mobile technology vision, ATI is enabling us to deliver a modular suite of mobile PCI Express graphics solutions to our broad customer base.”

“The FLEXFIT approach was revolutionary in enabling notebook designs to be easily tailored to individual customer needs,” said Tony Chen, NB Business General Manager, ASUSTek Computer Inc. “We applaud ATI for extending this innovation to PCI Express with AXIOM and enabling consumers to enjoy greater choice, flexibility and value from their notebook PCs.”

“A native PCI Express solution was absolutely essential to our notebook design,” said David Chen, President and CEO, Uniwill. “That was the only way we could assure our customers that they would have the full performance and feature benefits the new bus brings.”

“MOBILITY RADEON X600 is the clear leader in Notebook PCI Express graphics,” said Ken Kan, Sr. VP of Product Marketing, Arima. “Furthermore, with AXIOM, ATI is enabling faster time to market with modular graphics and multimedia solutions for PCI Express.”

MOBILITY RADEON X600 and AXIOM are part of ATI’s company-wide discrete graphics PCI Express launch at Computex. For more details please visit www.ati.com.

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