Best Buy’s E-Cycle Billboard Makes a Statement with Old Tech

February 9, 2010 By Dena Cassella

Best Buy gives a lesson in e-cycling in Times Square.

We were tickled by Best Buy’s new e-cycle billboard. Gizmodo reported that Best Buy is truly trying to prove a point in Times Square with its e-cycle billboard—the entire word “e-cycle” is composed of outmoded gadgets and gear. As scary as it is that there are heavy machines mounted to a sing dangling above people’s heads, we think this is way cool. This billboard is a largely visible reminder that Best Buy will take just about any broken, unwanted or obsolete gadget off your hands and e-cycle it for you.

Best Buy says you can bring in up to two items a day, per household, and most things are absolutely free. Although, there is a $10 charge for TVs 32″ and under, CRTs, monitors and laptops — but the electronics retailers says it will give you a $10 Best Buy gift card to “offset that cost.” Enjoy the pics courtesy of Gizmodo.

Showing 3 comments

aaronoutside at 3:40pm 19th February 2010 I think that a lot of people don't realize how much damage old electronics do when not properly recycled. Here is an article from The Greener Truth that talks about a really neat solution to this problem: Eco ATMs. http://thegreenertruth.com/2010/02/what-do-you-...
dang at 10:31am 10th February 2010 It does look pretty cool. I'm pretty sure they gut those things out and replace the glass from the monitors for that sign though.
Greg at 8:44am 10th February 2010 I would love to see one of those old computers fall from that sign. What a dangerous hazard haha. Looks very cool though.