Dell Busts Out Pink XPS Notebooks

Dell has introduced new pink version of its XPS M1530 and XPS M1330 notebook systems, trying to appeal to the style-conscious with one of the fashion season's hot colors.

Spring has sprung in the northern hemisphere—and naturally, that means the technologically-inclined have turned their thoughts towards pink notebooks. Fortunately, Dell is here to help, unveiling new pink editions of its popular XPS M1530 and XPS M1330 notebook computers.

“It was an easy decision for us to add pink as an option to the XPS M1330, and M1530 since pink is the second most popular color for our Inspiron laptops” said Dell’s VP of global consumer business Michael Tatelman, in a statement. “While customers appreciate the sleek, no-nonsense XPS look, they also wanted a wider variety in color options. We think they are going to love it.”

The new “flamingo pink” color joins blue, black, and PRODUCT(RED) editions of the XPS notebooks, but doesn’t come with a bump in specs; however, it does come with a $25 upcharge compared to plain old boring black. Dell seems to think most consumers will be OK with that, noting that hot pink is making the rounds as one of the season’s hot fashion colors. “Pinks are as popular with technology products as they are with clothing this spring,” said the Pantone Color Institute’s executive director Leatrice Eiseman, in a release. “Nowadays, consumers are using and carrying colorful laptops and technology products as a way to express themselves.”

And if pink is out by September, we’re sure Dell will have more seasonal offerings on tap: might we suggest a bronze or rustic umber?