No. 2 personal computer maker Dell Inc. on Monday cut the price on its digital music player 20 percent to $199 from $249 as it tries to compete with the industry leading iPod from Apple Computer Inc.
Round Rock, Texas-based Dell introduced the Dell Digital Jukebox, or DJ, which plays digital music in the MP3 format, in October at $249 for the 15 gigabyte version. It has offered a 10 percent discount on the product and said it will continue to do so.
It also cut the price on the 20 gigabyte, or 20 billion byte, version to $279, down from its previous $299.
Read more at Reuters.