Comments on: Dell Wants To Be Top Dog Again http://www.digitaltrends.com/computing/dell-wants-to-be-top-dog-again/ Upgrade Your Lifestyle Sun, 22 Nov 2009 19:30:12 -0800 http://wordpress.org/?v=2.8.5 hourly 1 By: Kontra http://www.digitaltrends.com/computing/dell-wants-to-be-top-dog-again/#comment-56124 Kontra Tue, 15 Apr 2008 17:24:42 +0000 #comment-56124 I said this about Dell's attempt to recast his brand:<br /> <br /> This appears to be an interesting brand repositioning. First label your competition inadequate and misguided, then try to emulate it by letting catwalk models introduce laptops with gaudy veneers at Macy’s, and finally ask everyone to “think different” by imagining Dell as the cool, new anti-Apple. And simultaneously seek salvage at Wal-Mart shelves with under-$700 PC boxes.<br /> <br /> Dell: “Apple has become the conformist company”<br /> <a href="http://counternotions.com/2007/09/27/dell-apple-has-become-the-conformist-company/" title="http://counternotions.com/2007/09/27/dell-apple-has-become-the-conformist-company/" target="_blank" ref="nofollow">http://counternotions.com/2007/09/27/dell-apple-ha...</a><br /> I said this about Dell's attempt to recast his brand:

This appears to be an interesting brand repositioning. First label your competition inadequate and misguided, then try to emulate it by letting catwalk models introduce laptops with gaudy veneers at Macy’s, and finally ask everyone to “think different” by imagining Dell as the cool, new anti-Apple. And simultaneously seek salvage at Wal-Mart shelves with under-$700 PC boxes.

Dell: “Apple has become the conformist company”
http://counternotions.com/2007/09/27/dell-apple-ha...

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