Facebook will soon require that app developers only use in-app advertising from approved vendors. Not on the list: Google.
It’s no secret that Facebook and Google don’t like each other. In the last few months, the two Internet giants have poached one another’s employees and warred over open email standards. On Wednesday, Facebook took its latest silent shot at Google.
In a developer blog post, the social network said it has modified its rules and now requires that apps with in-app advertising can only use Facebook-approved companies, or companies willing to sign off on the company’s Advertising guidelines. However, the list has two glaring omissions: Adsense and Double Click, both owned by the largest advertising company on the Web: Google.
Why Google is not on this list, we don’t know, nor do we know precisely how many games and applications have Google advertising in them, but any that do will be forced to switch to a Facebook approved advertising partner by Feb. 28.
“If your ad provider is not on this list, we encourage you to contact them to determine if they are planning on signing our terms,” writes Allison Hendrix of the Facebook app verification team.
While we like a good brawl, this war between Google and Facebook may be getting out of hand.
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