Gateway, Inc. today announced that Best Buy, the nation’s leading retailer of PCs and consumer electronics, will begin selling new Gateway-branded notebooks this month, with desktops to follow.
The systems will be sold across Best Buy’s retail network of 622 stores nationwide. Two notebooks will appear on its shelves this month, while desktop models will be rolled out beginning in August.
Their availability at Best Buy represents an important step in expanding the distribution of Gateway PCs beyond the company’s traditional direct channels, following the closure of its 188 retail stores in April. Gateway adopted this strategy after its merger in March with eMachines, Inc., whose eMachines-branded products are sold through major retailers in the U.S., Japan and the UK.
The Gateway notebooks will offer leading-edge technology in thin and light designs to complement the mainstream, high-performance configurations sold under the eMachines brand, offering customers a broad range of systems to
“Gateway is one of the most well-known and trusted brands in America,” said Wayne Inouye, Gateway’s president and chief executive officer. “We’re pleased that Best Buy has recognized the value of our brand and the appeal it
will have to their customers. Gateway’s products will be included in Best Buy’s advertising inserts which reach over 50 million households a week, and we look forward to working with them to expand the distribution of our products, making them more widely available to millions of consumers.”
“Best Buy is excited to add Gateway to our wide assortment of computers. This strengthens our product offering while providing even more choices to consumers,” said Wendy Fritz, vice president of computing at Best Buy.
Details about the new Gateway notebooks will be available when products are ready for sale.