Google Caffeinates Search

Google has unveiled Caffeine, which will in due course replace the present search engine, although appearances will remain the same.

Yesterday, as Google opened up access to web developers, it also unveiled a new secret project.

Dubbed Caffeine, it will look the same to users, but offer a much better experience, with pretty much everything different under the hood. It’s intended to replace the current search engine once tests have been completed.

In a blog, the company said:

"For the past several months a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search."

"It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions."

It shows that although Google has a seemingly insurmountable lead in search, it’s not sitting on its laurels, but Google search quality specialist, Matt Cutts, said it’s not a response to rivals.

"I love competition in search and want lots of it, but this change has been in the works for months. I think the best way for Google to do well in search is to continue what we’ve done for the last decade or so: focus relentlessly on pushing our search quality forward."