Google Continues To Rule UK Searches

Competitors can’t hold a candle to Google when it comes to UK searches, according to the latest figures from Hitwise. The search giant continued to dominate the market, with 87.3% of all web searches conducted in Britain during May.

By contrast, the best Yahoo could manage was 4.09% (down from 8.58% in April), Microsoft 3.72%, down from 5.46%, and 3.07%, falling from 4.96%.

Google’s figures were also down from its 87.69% in April.

It doesn’t have as strong as stranglehold on the US market, where the latest figures show 68.29% of all searches went through Google.

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