Skip to main content

Google Fiber, AT&T Fiber turn Kentucky city into gigabit battleground

google fiber louisville hybrid launch googlefiber 01
Image used with permission by copyright holder
Google Fiber is back in the game. Last fall, the company paused to reconsider its push to bring fiber-optic gigabit internet to major cities in the U.S., while at the same time implementing management changes and staff layoffs. Now, Google Fiber is getting back into action, moving three cities from its “potential cities” list of places to get fiber-optic gigabit internet to the “upcoming cities” category. Of the three, Louisville, Kentucky, will be a beachhead, reports ZD Net.

Huntsville, Alabama, and San Antonio, Texas, are the other lucky winners in the let’s-go-gigabit game. The Derby city’s local government support and continued communication with Google Fiber likely factored in it being chosen. Google Fiber is competing with AT&T Fiber, its largest and most vocal competitor in Louisville.

Google Fiber’s original plan to string or bury fiber-optic cable throughout Louisville ran into difficulty over rights to hang cables on existing utility poles. Federal Communications Commission regulations require each company involved check the work, which was slowing progress. Louisville Mayor Greg Fischer lined up behind Google and helped pass a “One Touch Make Ready” ordinance in Louisville that allowed Google Fiber crews to attach their cable and perform any necessary checks and inspections. AT&T sued the city; that case has yet to be settled.

Fiber-optic cable infrastructure rollout costs were also a huge impediment. Last summer, Google Fiber acquired WebPass wireless, a gigabit technology that only needs point-to-point airspace, obviating the need to dig or hang cables. Webpass wireless isn’t cost effective in terms of connecting to single homes, but it’s fine for sending data traffic between larger buildings and distribution hubs. Louisville will be Google Fiber’s first hybrid wireless and fiber-optic cable gigabit internet service city.

AT&T had its own lull in installation activity in Louisville during the fall, but now AT&T crews are busy stringing up the entire city with AT&T fiber cables. The battle is just beginning.

Editors' Recommendations

Bruce Brown
Digital Trends Contributing Editor Bruce Brown is a member of the Smart Homes and Commerce teams. Bruce uses smart devices…
Best Buy’s deal of the day is $150 off the MacBook Air M2
A woman working on a 2023 MacBook Air with M2 chip.

For Mac lovers, Best Buy has one of the best laptop deals at the moment with $150 off the MacBook Air M2. Usually priced at $999, you can buy it for $849 right now making it great value for anyone who wants to get involved with the Apple ecosystem without breaking the bank. Stylish and speedy, this is a laptop that will suit mostly everyone from students to people working from home or commuters. Here’s what you need to know before you hit the buy button. As always with such good deals, bear in mind that you could miss out if you wait too long.

Why you should buy the MacBook Air M2
One of the best laptop brands for reliability and being high quality, buying a MacBook Air is an investment that will last. While Windows-based laptops can lose their lustre over time, MacBooks tend to keep going for longer. While the MacBook Air M2 doesn’t have the latest Apple silicon -- the M3 -- it still offers fantastic performance. The M2 chip has an 8-core CPU and 10-core GPU and this model is still considered to be the best MacBook for everyone. This particular model comes with 8GB of memory and 256GB of SSD storage which is sufficient for all everyday tasks and saving documents easily.

Read more
How to set up Windows 11 without a Microsoft account
microsoft surface laptop 5 review 04

The best way to use Windows 11 is with a Microsoft account. You can sync different settings, use the Microsoft Store to download apps, and restore Windows by using backups from OneDrive. All of this is part of the reason why prompts to use a Microsoft account with Windows 11 will show up during initial setup of the operating system.

Read more
Alienware sale: Get up to $1,000 off gaming laptops and PCs
The Alienware x14 R2 gaming laptop on a desk.

There’s a huge sale on all things Alienware at Dell right now meaning some fantastic gaming laptop deals and gaming PC deals are yours to snap up. That includes some surprisingly affordable gaming rigs right up to some maxed out options too. If you’re looking to treat yourself to a new gaming setup, take a look at the full sale for yourself. There are over 20 different models in the sale so there are plenty of options. If you’re not sure where to begin, keep reading and we’ll guide you through our favorite picks.

What to shop for in the Dell gaming PC sale
Dell is one of the best gaming laptop brands so checking out the best gaming laptops it makes is the perfect starting point. One of the more inexpensive options is the which is down to $1,400 from $1,750. It has an AMD Ryzen 7 7745HX processor, 16GB of memory and 1TB of SSD storage. Even better, it has an Nvidia GeForce RTX 4060 graphics card teamed up with a 16-inch QHD+ screen with 2560 x 1600 resolution, 240Hz refresh rate, and 3ms response time. It’s a perfect entry point to the gaming laptop world.

Read more