IBM on Monday became the latest tech supplier to offer Hollywood and the record industry yet another avenue to fully engage the digital world.
Big Blue unveiled its version of digital rights management, or DRM, the technology created to stave off digital pirates and give content publishers a tight grip on how digital music and movie files can be used.
IBM’s move introduces fresh competition for Microsoft, Apple Computer, RealNetworks and Sony. Each is pursuing separate DRM strategies. The result: mostly confusion and frustration on the part of consumers.
Read the full story at USA Today.
