Another day, another pretty infographic. This one breaks down the demographic differences between Facebook and Twitter.

Facebook and Twitter are the big boys in the social networking space. So big, in fact, that we’ve probably written about them a bit too much in 2010. But hey, why stop in December? This breakdown was put together by Digital Surgeons and shows demographic statistics (and a few fun facts) for both sites. You may know that Facebook is much larger with 500 million users compared to Twitter’s 106 million, but did you know that 52 percent of Tweeters update their status every day while only 12 percent of Facebook users do the same? How about the fact that half of Twitter’s users are in college compared to only 28 percent of Facebook users. It shows just how much Facebook has changed since its days as a university-only social network. Enjoy.

To view a larger version of this graphic, click here. Want to see another pretty picture? Check out this beautiful map generated entirely by Facebook users.

Showing 3 comments

  1. Zaheer at 6:07am 6th January 2011 Mike, really statistics 101= Alway's take the percentage as a doorway to another. So obviously 52% of the 27% - of the 87% of users, update their accounts. Simple.
  2. Mike at 11:42am 22nd December 2010 Some of this doesn't make sense. 27% of Twitterers log in every day, but 52% change their status every day? Is that 52% of 27% = 14%? 87% and 88% of "who" are aware of these two networks? All the billions on the globe?
  3. Karl S. at 7:41am 22nd December 2010 Some misinfo in here. Shaky statistics. http://money.cnn.com/2010/03/10/technology/twitte... Unfortunately, one of the big problems with social media is there are too many individuals and companies claiming expertise and trying to make a name for themselves. These are the types of marketing people that brands need to stay far away from.
Close Suggestion Hulu Plus Plus? Video site forgoes IPO, may add more pay services
View Article