Intel And Microsoft To Start Joint Campaign

Intel Corporation and Microsoft Corp. are delivering the first joint consumer campaign to showcase the benefits of an emerging digital lifestyle.

Consumer purchases of electronics, such as digital cameras, personal media players, CD/DVD players, digital TVs and personal video recorders, are estimated to reach a record $101 billion this year, according to the Consumer Electronics Association’s U.S. Consumer Electronics Sales & Forecasts. As the market for digital devices continues to grow, Intel and Microsoft are demonstrating a joint vision of the new “digital home” where various devices are interconnected and consumers experience digital entertainment in new and exciting ways.

To highlight the benefits of this emerging digital lifestyle, Intel and Microsoft will deliver a multifaceted consumer campaign that launches Nov. 7. Titled “Digital Joy,” the campaign includes TV ads that highlight how families can use today’s high-powered PCs based on the Intel Pentium 4 processor with the Hyper-Threading (HT) Technology and Microsoft Windows XP Media Center Edition 2005.

Microsoft and Intel are also providing potential PC buyers with the opportunity to test-drive today’s digital lifestyle in unique “digital home” settings across the country. Intel and Microsoft will host consumer experience zones in high-traffic malls in 38 U.S. locations, including Chicago, Dallas, Denver, Los Angeles, San Francisco and Seattle. The zones will bring to life a living room setting where consumers can experience the latest technology and see demonstrations that include viewing premium movie clips, listening to their favorite songs or albums, and recording, pausing and rewinding TV.