Launchcast Moves To CBS Radio

Yahoo is transferring control of its Launchcast Internet radio service to CBS Radio as it refocuses its operations.

Yahoo is transferring control of Launchcast, its Internet radio service, to CBS Radio next year as the Internet portal refocuses its business and trims away all the unnecessary operations.

However, it might well be a good thing for many listeners and potential listeners, according to Vnunet. As Yahoo discontinues its player, CBS Radio will introduce its own, branded one that will support both Firefox and Safari browsers, rather than just Internet Explorer, as has been the case with Yahoo.

There are around 150 radio stations on Launchcast. Adding these to the CBS stable will mean CBS Radio will be able to offer webcasts of approximately 300 stations.

CBS Radio digital media and integrated marketing president David Goodman said:

"Launchcast Radio stations have grown a sizeable and loyal following and we’re thrilled to expose them to an ever greater depth of content offerings. Partnering with Yahoo ensures advertisers will be able to reach the greatest possible audience as we leverage our local and national sales force, as well as TargetSpot, to create distinctive campaigns and one of a kind integrated opportunities."