Skip to main content
  1. Home
  2. Computing
  3. News

Lenovo and NEC joint venture targets Japanese PC market

Geoff Duncan
By
Image used with permission by copyright holder

Chinese computer maker Lenovo and top Japanese computer maker NEC have announced they are forming a new joint venture, NEC Lenovo Japan Group, to specifically make PCs for the Japanese market. Lenovo is currently the number-four PC marker in the world, but has had trouble cracking the traditionally insular Japanese market. NEC might not be a household PC name in North America, but it is the top PC manufacturer in Japan. The companies believe that Lenovo’s manufacturing, procurement, and supply chain resources combined with NEC’s marketing, sales, and distribution capabilities will give them a competitive edge in the Japanese PC market…where they will debut as the biggest player.

“The agreement with NEC is a perfect fit for our strategy. It reinforces our commitment to our core PC business while, at the same time, providing important new opportunities for growth in Japan,” said Lenovo CEO Yang Yuanqing, in a statement. “We are combining our global strength and momentum with NEC’s market leadership. It is the perfect partnership for us and for our customers.”

Recommended Videos

Lenovo will hold a 51 percent controlling stake in the joint venture, with NEC holding the remaining 49 percent—NEC also picks up a tidy $175 million from Lenovo in the form of Lenovo shares as part of the deal. The companies expect the deal to close by June 30, 2011, and that the combined company will be able to bring innovative products to the Japanese market quickly and at competitive prices. Both the NEC and Lenovo brand names will continue to be used.

Related

In addition to PCs, Lenovo and NEC are open to expanding the partnership to include other classes of devices—that includes things like tablets and servers, as well as providing global support to Japanese companies operating outside Japan.

Editors' Recommendations

Topics
Geoff Duncan
Geoff Duncan
Former Digital Trends Contributor
Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…
Lenovo Glasses T1 hands-on review: virtual screens for your phone or PC
The Lenovo Smart Glasses T1 on a head

Many of us use multimonitor setups, especially if you're part of the work-from-home crowd. But what if you could have access to those extra screens without all the extra table space? That's the proposition behind the Lenovo Glasses T1, a new pair of AR glasses made for work.

It's a similar idea to Lenovo's recent ThinkReality A3 glasses, but those were quite expensive and intended for use with custom enterprise situations. The new Lenovo Glasses T1 are a toned-down version, meant for everyday consumers and workers like you and me. I got to spend some time trying out these glasses and came away excited about how they could change the future of how we work.

Read more
Lenovo’s new all-in-one PC features a swiveling hinge for work-from-home comfort
lenovo yoga aio 7 new monitors ces 2021 l24i 30 monitor still life

Lenovo is going all-in on products that support the new normal of working from home at next week's all-virtual Consumer Electronics Show 2021. The company unveiled a new all-in-one Yoga 7 desktop PC, as well as two new sleek monitors, the Lenovo L24i-30 and Lenovo L27e-30. The new monitors and all-in-one were announced alongside a new IdeaPad 5G and refreshed ThinkPad models.
Lenovo Yoga AIO 7

Previous

Read more
Lenovo launches a 4K webcam and PC soundbar to level up your Zoom calls
lenovo thinksmart bar and cam

Lenovo's latest product launch caters to office workers who need to stay productive while working remotely. The company's new ThinkSmart accessories include a soundbar and a webcam, each aimed at making collaboration and communication easier. They arrive at an important time as videoconferencing software like Microsoft Teams and Zoom have largely replaced in-person meetings for much of the world.

Interestingly, they are not necessarily intended for a home user. Instead, Lenovo is positioning its ThinkSmart wares for small huddle rooms and larger conference rooms. They're actually designed to work with the ThinkSmart Edition Tiny, a small form factor PC that's made for conference rooms.

Read more