Public Loses Interest in iPad After Unveiling, Survey Says

retrevo-ipad-survey

A Retrevo study shows that consumers have lost interest in the Apple iPad and most say they will not buy it.

Apparently, the majority of consumers have lost complete interest and spending-lust for Apple’s iPad. The follow-up to the Retrevo Pulse study showed that not only did Apple fail to convince new buyers, it lost most potential buyers as well. In a survey of more than 1,000 randomly selected customers, Retrevo found that 52 percent of respondents have heard of Apple’s iPad, but are not interested in buying one. Another 18 percent said they had not heard of the product, but also were not interested.

The main deterrent for iPad buyers was that the tablet lacked any urgent necessity—no one thinks they need the device. “After the announcement the percentage of respondents indicating they needed more info had dropped by half but the overwhelming majority of those who felt they now had sufficient knowledge, decided they didn’t need a tablet,” Retrevo reports. “This raised the total number of respondents saying “no” to the iPad, after the announcement, to 61%.”

retrevo-ipad-survey2

The study also showed that people were put off by the pricing and all of the extra costs for essential specs and features. More than half of the respondents in the study said they would not pay an extra $130 for 3G. Apple’s been getting a lot of criticism lately—now that folks had time to process their announcement—for the pricing of their iPad. A report from the Wall Street Journal claims that Apple executives said they would lower the pricing of the iPad if the market called for it.

Hey Apple execs—we think the market’s calling.

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The Comments

  1. like

    By: like
    February 8, 2010 @ 2:07 PM

    The tampod sucks and so do all the stupid apple fanbois.

    Reply
  2. vega vez

    By: vega vez
    February 8, 2010 @ 10:58 PM

    i hate apple fans boys. they don't even realize how stupid they llook and steve jobs doesn't realize what a tool he is for naming it the ipad and wearing turtlenecks. finally a survey tells me what i need to hear to sleep at night. if the majority of people wanted to buy the ipad i would lose my faith as an america. suck it steve.

    Reply
  3. applesucks2

    By: applesucks2
    February 11, 2010 @ 2:16 PM

    You guys are all fools. The Ipad is useless. HTML5 will not be out for another 10 years. No flash, which 75% OF THE INTERNET USES. You cant multitask, the ported apps from the iphone will not be FULL SCREEN. Apple said they designed their own CPU and they didnt. The gpu is essentially a Nvidia tegra, which in turn makes the ipad a Microsoft zune. On top of that Apple had Samsung make it for them. To add, it cost Apple less then $300 to make the $799 model. Are you fanboys that blind to see that you are getting ripped off? This is essentially a OVERPRICED ebook reader. And because apple entered into the EBOOKS now.. all of the ebooks are going up in price. Apple! Keep your Apple tax on your OWN SIDE OF THE ROAD.

    Reply
  4. simontay78

    By: simontay78
    May 16, 2010 @ 9:19 AM

    Hey I am not sure why people write such hateful remarks on things on apple, granted Apple did many unfavorable stuff on the lawsuits end but the iPad is a device to surf the net…frankly speaking I don't think flash is that important.

    Now with more native iPad Apps, it's a great device! Wait until OS4.0 get updated & the public get multitasking & more however…if you cannot wait…you can jailbreak & get everything u want.

    Go play with your Windows & get infected daily or slow to a crawl with all the anti virus program running at the background. :D

    Reply
  

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