At least half a dozen media companies are looking at new ways they can use wireless to boost their profits and extend the reach of their brands.
The next hurdle will be the imagination of the content providers,” Accenture partner Steven Lamont said, adding that media companies would need to be creative to convince consumers to use their content on phones. He declined to reveal details about clients working on wireless strategies.
While it may be some time before customers start clamoring for mobile entertainment, wireless could also emerge as a potential battleground between cable and phone companies.
Time Warner and cable rival Cox Communications Inc. say they are looking at wireless services as a potential addition to their TV, wired telephone and high-speed Internet offerings in an effort to compete with bundled packages offered by phone companies.
Read more at Yahoo! News.
