A study by eMarketer predicts women will represent 52.6% of U.S. Internet users by 2008.
“More women than men surf the Net.
That’s a conclusion of online marketing firm eMarketer Inc., which issued study results Thursday saying that girls and women represented 51.6% of Americans online last year. While females make up about 51% of the U.S. population, and that ratio is expected to hold in the coming years, the proportion of girls and women on the Web should grow to 52.6% by 2008, according to eMarketer.
That’s a big change from the early days of the Internet, when males dominated. As recent as 1997, boys and men made up three-quarters of Internet users. “
Read more at Information Week
