Investigators crowded around the small, lifeless husk laying shattered on the street before them. The morning sun glistened off a cracked 10-inch display; broken chips and transistors littered the ground like so many spent pennies. Sounds of revelry echoed from somewhere far away as the townsfolk celebrated a bright future full of tablets, phablets and wirelessly charging phones, unaware of the death in their midst.
One investigator kneeled down and depressed the gadget’s power button. Three seconds later, a blue screen of death slowly faded to black on the broken screen.
“It’s official,” the man said. “The netbook is dead.”
“I think we know who is responsible for this,” one of his colleagues replied. “I’ll start hauling tablets down to the station for questioning.”
“Not so fast,” the first investigator said. He slowly stood. “Bring me Windows 8.”
The end of an era
Netbooks have been on life support for a while now. In the past year, Dell and Toshiba formally bowed out of the market, while Lenovo’s S-series netbooks have been on-again, off-again, but mostly off-again. (They’re currently available as part of a limited-time offer, most likely to drum up interest in the company’s new, full-sized S-series offerings.) Back in May, the Canalys research firm announced that netbook sales dropped for the sixth consecutive quarter, and by a whopping 34 percent compared to the previous year.
Two companies stayed true to the first ultra-portable form factor through all the doom and gloom: Acer and Asus. But no longer. Both companies plan on pulling the plug on netbooks, DigiTimes reports.
Acer has yet to officially confirm the report, but nevertheless, Asus’ withdrawal represents the death blow. Asus produced the first computer to carry the netbook name — the original Eee PC — and continued releasing netbooks faithfully ever since. Until now, that is.
What motivated Asus to snuff out its own offspring? The inspiration seems straightforward at first glance: Asus CEO Jerry Shen told DigiTimes that the company “plans to have its Transformer tablet PCs fill the 10-inch mobile device market, replacing its netbook product line.”
As with any good murder mystery, however, things aren’t as simple as they seem.
Tablets: Perp or patsy?
The rise of tablets left netbooks bruised, battered and reeling. It’s hard to gloss over the fact that netbook sales started their gargantuan nose dive pretty much the exact moment that the original iPad was announced in 2010. Netbooks are slow and frumpy; tablets are responsive and sexy. To make matters worse, Windows never really fit well on a 10-inch screen, while tablet operating systems were designed around tinier displays. Frankly, it’s no surprise that the mainstream has diverted its attention away from netbooks to focus on tablets.
The netbook form factor still holds some value in some niche uses. For instance, business travelers with heavy workloads tend to lean towards portable PCs with physical keyboards. Just this February, Asus marketing VP Kevin Huang told PCWorld that “Asus created the netbook category, and I think netbooks today still provide the most cost-effective computing product solution servicing certain user segments–i.e., the K-12 education market.”
A proper investigator perks his ears up when someone displays a sudden change in behavior. Why did Asus change its tune so dramatically in such a short time?
The DigiTimes report says it was due to “a sharp drop in demand in emerging markets,” one of the last bastions of netbook growth. I say hogwash: Windows 8 drove the final nail into the netbook’s coffin.
Windows 8: Microsoft kills the netbook
Manufacturers struggled to make money with netbooks in the best of times; even with low-end processors and a small, low-resolution screen, it’s hard to make money on a PC that will only sell for $200 to $350 at retail.
In fact, screen resolutions may be one of the major factors in the death of the netbook. Most notebooks stick to a 1024 x 600 display; Windows 8 requires 1024 x 768 at a minimum. You need a full 1366 x 768 resolution (seen on most mainstream laptops in sizes up to 15.6-inches) to take advantage of the operating system’s snap feature.
Display costs consume a large chunk of a laptop’s overall component costs. Manufacturers who have been able to draw some slim profits from netbooks would be in over their heads if they add higher-cost, higher-resolution displays to goad Windows 8 into working on the pint-sized PCs… and that’s not even counting the cost of upgrading to touchscreens to take advantage of Windows 8′s finger-friendly features, something tablets sport by default.
Heaping on even more expense, licensing costs for Windows RT are rumored to be $50 to $100, depending on the version, with no low-cost equivalent of the Windows 7 Starter edition found on so many netbooks being available. Compare that to the price of the open-source Android OS that powers so many tablets: $0. To be fair, several manufacturers pay Microsoft a licensing fee for each Android device they make to avoid possible patent litigation — but Asus isn’t one of them.
Meanwhile, all the spiritual successors to netbooks yield higher margins for manufacturers: Ultrabooks, tablet-notebook hybrids, and low-cost ultrathin laptops. Manufacturers will never be able to create profit from sheer netbook sales volumes again. Investing in Windows 8 and its higher-costing display requirements just doesn’t make sense.
When you consider the evidence, the culprit is clear: tablets and shifting consumer desires may have left netbooks in a critical state, but it was Windows 8 that killed the netbook off for good. Moore’s law is a cruel mistress indeed.
CASE CLOSED!
i really, really don’t get people’s beef with netbooks. i use my hp mini 5101 ($150 used on ebay) every day, throw it in my backpack, plug it into a widescreen monitor at work, run spotify and a browser, remote desktop to my home pc, play old apple ii games on an emulator on planes… sure, the screen space is a bit tight at 1024×600 for certain webpages. that’s seriously the only thing even close to a ‘downside’. the battery life is great. it’s plenty fast, has plenty of storage space…
i don’t know what folks’ problem is with using a machine within its reasonable limits, but the anti-netbook crowd sounds like a bunch of cometcursor/windows vista type people to me.
This is a great article that truly reiterates my belief that you should make your own judgements, on any product, no matter what other people tell you. By the way, if that is the author in that picture at the top, there might be a reason he looks like the original co-founder of Earth Day (the guy who’s in jail, you know, the psychotic murderer) lol.
Similar to a growing organism, a market only thrives on healthy nutrition and not being drowned. This is a metaphor, but from a comparable biological perspective, it’s true. A small child grows on food and water. Not by hunger or drowning.
The most expensive 1st gen Netbooks were loaded with Windows XP Home (don’t know of any with Professional) and the cheapest were loaded with horrible butchered distros of Linux. Ubuntu loaded Netbooks were somewhere in between but really Ubuntu should have been the Linux choice for all Netbook manufacturers. Instead, they were loaded with garbage like Puppy Linux and Linpus Lite. Borderline unusable for the majority of home users, yet people didn’t feel the extra money for Windows was warranted. A decision conflict from the off.
Along with this, the fast paced initial surge in the Netbook market resulted in it becoming diluted. Manufacturers saturated it with unnecessary and in truth BAD products. Portability began to go down the drain. I got a Netbook at the start of my second year of University because I used the train almost every week and I didn’t fancy hauling my huge PC and I didn’t fancy a 15 inch laptop either. I got an 8.9 inch Netbook, for me, it was the halmark of portability and was wonderful on the train. Perfect!
Yet in 2012, you can get yourself a 12.1 inch Netbook. Hello?!!!! The Market DIDN’T WANT BIGGER, it NEEDED smaller, or at least similar. The Market craved portability (why are Tablets so successful?). A normal laptop starts at about 13 inches, so to begin manufacturing 12.1 inch Netbooks was a disasterous move. Netbooks are now considered anything from 7 to 12.1 inches which means idiot journalists believe 10 inch keyblets are more portable (yet in most cases they are not, especially compared to the 7 and 8.9 inch Netbooks). It is now not possible to get a new 8.9 inch Netbook. In fact, they had already began to phase out 8.9 inch Netbooks when I was looking to buy one (2009). I had to buy mine off the Internet as NOS because every brick and mortar shop was trying to shove a 10 inch Netbook down my throat despite repeatedly telling them I wanted a 8.9 inch!
For practical and functional purposes, an x86 Netbook is worlds ahead of the most expensive ARM-based Tablet you can find. X86 (perhaps X64 sometime?) Keyblets will eventually replace the Netbook but while ARM tablets still dominate, many people will still use Netbooks. When Ubuntu is available for the Nexus 7, that will be a step in the right direction to some degree but the known lack of X86 emulation will eventually render it useless.
Also, and this is particularly directed at the journo who wrote this article, idiots who believe Netbooks lack processing power are clearly uneducated and don’t understand the fundamentals of computing and most importantly multithreading (and Hyperthreading). I used my N270 Netbook to record and produce music (Acid and Cubase), edit photos (Photoshop), produce movies (Sony Vegas), surf the web, play reasonably new games, write large essays and do my University work… What was I doing? A Software Engineering degree. I wrote software for my degree using a range of programming languages on my terribly underpowered 8.9 inch Netbook. Find me an iPad that can do that. If you have the knowledge and the basic understanding of OS’s, you’ll have no problem with a Netbook. Also, just for reference, some of the newer Netbooks that take a beating from me above, have dual-core processors with excellent hyperthreading and branch logic. So yeah, you have no idea what you’re talking about do you?
Finally, my 8.9 inch Netbook has a touch screen (£31) that I fitted and is a quad-boot…
Windows 7, OSx86, Ubuntu …..
and Android ICS with Intel’s ARM emulation library, so yes, now I can play Angry Birds too! I have the best of BOTH worlds, unlike those who pissed away 400 quid on an iPad.
So, yep… that’s pretty much all bases covered, when you can find an iPad or Android tablet that I can actually do my work on, (not just modify one line of a spreadsheet), I’ll happily bin my Netbook. Until then, keep writing articles like this Ira… sorry, Brad.
Cheers
well my netbook still works and i intend to get every penny’s worth out of it! :-)
“Officially dead”? Says who? Says you who has the facts wrong?
1. Windows 8 allows for less resolution than 1366×768. It’s just that you’re not given the split screen feature if you have fewer than 1366 pixels wide.
2. A 1366×768 panel is probably $15 more than a 1024×600 panel in Bill of Materials pricing. It’s not going to kill the PC Makers to sell a netbook at a marked up $260 compared to the $230 they’re selling for now.
“Most notebooks stick to a 1024 x 600 display; Windows 8 requires 1024 x 768 at a minimum. You need a full 1366 x 768 resolution (seen on most mainstream laptops in sizes up to 15.6-inches) to take advantage of the operating system’s SNAP FEATURE.”
Also, if the manufacturers do not plan on producing anymore netbooks, how does that not mean they’re dead? Asus, the daddy of netbooks, is even pulling out. Dead is dead my friend.
I have installed Windows 8 on my netbook. Yes, I did have the dreaded resolution problem, but I set Display1_DownScalingSupported registry entry to allow 1366×768 emualted resolution. It work – and it works well on my netbook.
Windows 8 hasn’t even been released yet and already it’s being blamed for killing something! It was NEVER the point of netbooks to run the most up to date software, nor to be the best at running most software at all. The point of netbooks was to be able to get on the ‘net and to answer emails in a way similar to laptops. A small laptop for the most barebones user. The idea that these companies lost the point of their own product lines is kind of sad. That they’re blaming software that A)Isn’t even released yet, B)May very well go the way of MS Bob when it is released C)Should never be run on a netbook to begin with is sadder still.
good, my ipad is stronger than half the laptops in my english class.
I converted an ASUS Netbook to Android 4.0.3 that shipped with W7. You could sell a lot of Netbooks that have Android 4.2 Jelly Bean installed. The Android 4.0.3 performed much better than the original W7. Unfortunately it was a cobbled version that works great, but doesn’t take advantage of the power of the Netbook. Put in a Tegra 4 and 2 gig of ram, and you would have a great machine. Use a 32 Gig SSD in place of the mechanical hard drive it came with, and you would effectively have an Android Tablet with an attached Keyboard.
The whole idea of a netbook being something different to a small laptop was down to microsoft licensing in the first place. When they brought out the bloated buggy Vista the small cheap laptops wouldn’t run it so they allowed them to keep using XP and be christened netbooks but only allowed them to have crippled tech specs so as to force people to use the not very loved Vista if their hardware would take it. Thankfully those days are over and small cheap laptops can just be small cheap laptops again.
Lesson: Buy a netbook, obsolete tomorrow. Buy Windows Phone 7, obsolete today.
Should I be buying the Surface?
A damn crying shame. tablets are the edgy and cool thing to do, nowadays. Despite the fact that I can do much more on a netbook with linux than I can with Apple’s Baby-fied software on iPads. Closed system, much?
They also said CD’s adn Vinyls were dead, yet I still use them to play music. Hmmmm…..
Enjoy listening to your highly condensed and compressed music format on Craptunes. Of course, vinyl would be the ideal choice, but you can’t really lug that around, now can you?
This article is just rubbish. Tablets are simply impractical.
What’s the difference between an old ultraportable, a netbook, and a tablet with a keyboard? Not too much aside from interface. The real issue is margin. You can’t sell a netbook without the luggage of market expectations of a sub $300 device that compromises performance. Apple helped the profitability picture for tablets by keeping the tablet prices high and making it cool to own. Laptop vendors jacked up performance , shrank the device and tagged it the “ultraportable”. Both models retain margin, everyone’s happy. Call something a netbook and from a manufacturer’s standpoint you have nowhere to go, profit-wise. People want all this mobile computing because it’s only now really usable with the emergence cloud applications and better wireless technologies. All this talk about the netbook being dead is like calling the PDA dead (hello, it’s a smartphone or iPod Touch?). It’s all alive and thriving, but in more profitable skins wrapped in shiny glass. Besides, a tablet with a keyboard is way cooler than toting around a netbook, right? We all know that a netbook is nothing but a smaller, cheap-ass laptop. Thing is, now the processing can be done via the cloud so all the manufacturers really need to focus on is interface and the cool-factor.
I think the products are evolving to meet what consumers want.
The products that will offer us the capability to do office work and entertainment, have the benefit of a keyboard and tablet convenience: ‘keyblets’ – are really just a combination of the best qualities of netbooks/laptops and tablets.
People still want portability, but they also want more capability (performance) and compatibility (E.g. being able to use desktop software). A keyblet gives us all of that.
Less a death of one product and more an evolution of products to something else.
Windows 8 is ingenious! Loved using it for the past month… seriously amazing experience. Well executed, thank you, Miceys!
lol are you a paid troll? its a design failure!
Separate interfaces for tablets and desktops could work…if you dont force desktop users into the tablet interface and vice versa. But try doing anything beyond basic in Metro and your forced to use a non-touch-friendly desktop UI, because not only are all the Metro apps currently complete crap (on the odd occasion that they actually work, most crash on startup), all the worthwhile settings are available for the Desktop UI only, which is beyond hard to use with touch.
As for the desktop, navigation has been made hell. The new start menu forces you to be keyboard centric, so you HAVE to know roughly what you’re looking for. This can be too much for some people, who might need visual clues, which reminds me, HOW IS THE AVERAGE USER SUPPOSED TO KNOW THEY CAN USE METRO AS A START MENU???? I am not kidding! Microsoft provide no clues of any kind. Speaking of no clues, how are people supposed to guess there is a sidebar to the left where many essential functions have been moved to, like the shutdown button? Instead Microsoft relies on an invisible hotspot in the bottom right corner. Intuitve right?
they are grat to put linux on and xbmc with navi-x and use them as a media streamer…
well my netbook still works and i intend to get every penny’s worth out of it! :-)
Literally shocked to see such a verdict by DTs. Notebooks still accounts for the largest number of computing devices. Going slow with the market penetration does not imply that the market for netbooks has come to an end. It infact is still one of the most preferred gadgets to perform regular computing. Probably not being the first choice but yes netbooks still have a long way to go before they’d be called dead.
Yeahhhhh, I’m gonna’ have to completely disagree with that.
good, my ipad is stronger than half the laptops in my english class.
I am not too thrilled with Windows 8. We recently returned a Dell notebook because of Windows 8. I would say Windows 8 also is killing notebooks because “It Sucks !” I am switching to Apple.
I’ll brief this article: “Don’t buy netbooks, pay tablets instead!”
Netbooks were like the Apple Newton; too little, too soon. Same will be said of Chromium OS; BUT just watch Google build a Chromium Desktop on Goobuntu. That’s the one that will blow Win8 out of the water.
netbooks were pratically denied any evolution by Microsoft. They forced OEMs to preload XP (through a licencing agreement), made up shit about high returns for Linux netbooks, and imposed hardware limits on the cheap version of windows, and never lifted them
Wrong.
they are great to put linux on and xbmc with navi-x and use them as a media streamer…
Lesson: Buy a netbook, obsolete tomorrow. Buy Windows Phone 7, obsolete today.
Should I be buying the Surface?
Windows 8 is ingenious! Loved using it for the past month… seriously amazing experience. Well executed, thank you, Miceys!
Netbooks were like the Apple Newton; too little, too soon. Same will be said of Chromium OS; BUT just watch Google build a Chromium Desktop on Goobuntu. That’s the one that will blow Win8 out of the water.
Fruitcake!
yeah! netbooks sucked!
Interesting story. Funny part is, I read it with my netbook, in 1024×768. I love my netbook. Easier to carry around when I travel then either of my 2 17″ laptops, and goes well in my car when I was to do some data logging. And it’s not like I need a big screen either.
This article is full of shi?. The author is obviously a pot head. Tablets and smartphones are just not practical for every day needs. The fact that the author used “sexy” as an adjective for tablets allows the reader to know that he has his head directly up his a?s.
Agreed about the iPad. I don’t think that netbooks were ever really alive, we’re they? They launched as cheap alternatives to a laptop, and that’s pretty much what you got. Cheap! A screen too small to run Windows properly for starts. Who doesn’t love scrolling horizontally to see all of a web page, with a micro touchpad? Almost makes me wonder if some of the iPads success isn’t based on the horrible implementation of the netbooks?
interesting.. but not surprising.
Nice glasses! LOL.
Cleverly written and fun to read article – nice work!