After the spectacular crashes of big-name Internet grocers in the late 1990s, the dream of a grand new wave of online food stores appeared to fizzle.
With intentionally meager fanfare, grocers have made Internet shopping available to tens of millions of consumers nationwide, and upcoming expansions will expand it to millions more.
“Our business has doubled the last two years and we expect it to double again this year,” said Safeway.com head Mitch Rhodes, who labeled the growth “relatively explosive” for an industry with notoriously low profit margins.
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