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Pandora claims more than 100 million users

Geoff Duncan By

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Newly-public online streaming service Pandora says it has more than 100 million registered users and 36 million active listeners each month.

Newly-public online streaming service Pandora has announced that over 100 million users have registered for accounts with the service, and some 36 million of those represent monthly active users—meaning they’re not just inactive or abandoned accounts, but folks actively tapping into the service. The company claims those numbers translate into a 3.6 percent share of all radio listening in the United States—although radio is still where the majority of U.S. music listeners catch music.

Pandora made the announcement at the company’s first analyst day.

Last month, Pandora launched its initial public offering, taking the company public after years of running off funding from private investors and a bit of subscriber revenue. Although just a few years ago things were looking dark for Pandora and all Internet music streaming businesses—changes to copyright law were set to price them out of business—Pandora has successfully surfed the mobile technology revolution and become a popular add-on service for everything from smartphones and tablets to clocks, televisions, iPod docks, home theater systems, automotive audio, and more. Of course, part of what has enabled Pandora to thrive is sharing information about its users with advertisers and marketers—Pandora’s mobile app data sharing is currently a subject of a criminal investigation, along with many other mobile services.

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Showing 25 comments

  1. Laini Tsang at 4:16am 13th July 2011 No
  2. Derek Walker at 11:09pm 12th July 2011 Like Pandora...and audiogalaxy...and Grooveshark...
  3. Marissa Carr at 10:41pm 12th July 2011 I love pandora
  4. ダバリ ファデ at 9:13pm 12th July 2011 NO
  5. Anthony Bonnet at 9:02pm 12th July 2011 Last FM is the best radio site online.
  6. Buzz Goddard at 6:40pm 12th July 2011 Gave it up for the superior selection/capabilities for MOG. www.mog.com
  7. Dave Moehle at 6:27pm 12th July 2011 No, used to, but now they suck! Audiogalaxy is where it's at, for me
  8. David Nakamura at 6:15pm 12th July 2011 Doesn't appear the filter is station related though which is still a major drawback. I'm not necessarily looking for foul language in the hip hop/rap I might listen to, but I certainly was hoping the filter would only be for the kids stations I use. Bum-deal.
  9. Marsha CokoBrown Patrice at 6:15pm 12th July 2011 I love Pandora
  10. David Nakamura at 6:14pm 12th July 2011 Nice, explicit word (and ad) filtering: http://blog.pandora.com/faq/contents/541.html Thanks BING!
  11. Joshua Fields at 6:09pm 12th July 2011 Yup
  12. Autumn Lokerson at 6:07pm 12th July 2011 Click the name of the radio station, click edit (top right) rename, hit save :)
  13. Digital Trends at 6:06pm 12th July 2011 @Autumn - Clever, I need to figure out how to rename our stations then.
  14. Jeff Hilliard at 6:04pm 12th July 2011 All the time!
  15. Autumn Lokerson at 6:02pm 12th July 2011 @Digital Trends - my kids have their own stations :) Lol. Titled "Ashlie's Station" and "Jessica's Station" makes it easier for them and I'm not stuck listening to Justin Beiber.
  16. Mel Reynolds at 6:01pm 12th July 2011 I like Slacker Radio so much better
  17. Henry Francis at 6:00pm 12th July 2011 no Spotify FTW!
  18. David Nakamura at 6:00pm 12th July 2011 There should simply be an option (remove explicit lyrics), that isn't too much to ask and clearly they have the data. MANY songs will say "Hit Single" or "Radio" version while others have "Explicit".
  19. Digital Trends at 5:59pm 12th July 2011 @David - I noticed that too when playing music for my kids. Maybe create a Kids Bop station? lol
  20. Autumn Lokerson at 5:59pm 12th July 2011 Awesome! Been a member since it came out! <3
  21. Dickens Mawira at 5:58pm 12th July 2011 What is pandora?
  22. David Nakamura at 5:56pm 12th July 2011 Love it, about to buy.. but need to see if there's a way to remove explicit songs from stations that need to be kid-friendly. Even my daughters Justin Bieber station will occasionally play songs with bad words. Help?
  23. Andrew Kavanagh at 5:55pm 12th July 2011 Yes - it is great!
  24. Zach Gouge at 5:54pm 12th July 2011 no lol
  25. Ian Bell at 9:28am 12th July 2011 I love Pandora. It's worth paying $3/mo to be able to listen to music without ads, plus it shows your support.
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