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Prices Slashed For Flash Memory Chips

The move by Samsung Electronics Co Ltd and Toshiba Corp is a bonanza for consumers snapping up flash memory devices in increasing numbers and sets the stage for a fierce battle in the most profitable part of the memory industry.

South Korea’s Samsung said the cuts, which have more than halved prices for some flash chips since October, are a long planned effort to grow the market.

But industry experts said Samsung and Japan’s Toshiba are taking a pre-emptive strike against companies including Infineon Technologies AG, Hynix Semiconductor Inc and Micron Technology Inc that are trying to break the virtual duopoly.

Read the full story at Reuters.