Two companies that dominate the market for flash memory chips are slashing prices to stoke demand and undermine emerging rivals, industry officials and analysts said.
The move by Samsung Electronics Co Ltd and Toshiba Corp is a bonanza for consumers snapping up flash memory devices in increasing numbers and sets the stage for a fierce battle in the most profitable part of the memory industry.
South Korea’s Samsung said the cuts, which have more than halved prices for some flash chips since October, are a long planned effort to grow the market.
But industry experts said Samsung and Japan’s Toshiba are taking a pre-emptive strike against companies including Infineon Technologies AG, Hynix Semiconductor Inc and Micron Technology Inc that are trying to break the virtual duopoly.
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