RSS Feeds Could Be New Target Of Spam

Most of us use RSS feeds to stay up-to-date with news and other content from our favorite websites. Some companies want to use RSS feeds as the next e-mail marketing tool.

MessageCast Inc. is developing technologies designed to help enterprises conduct legitimate marketing campaigns that differentiate themselves from spam in the eyes of both customers and spam filters.

The company’s LiveMessage message delivery technologies use alternatives to SMTP, the spam-prone protocol used by e-mail, to enable enterprises to contact prospective customers on an opt-in basis and with the sender fully authenticated.

We can assure you that Designtechnica has no plans to ever use our RSS feeds as a marketing tool.

Read more at eWeek