As part of its ambition to overtake Sony in consumer electronics, Samsung plans to open its own electronics showcase in New York this September.
The showcase, which will be located in the Time Warner building, will serve a similar function as Sony outlets in New York City and San Francisco, along with stores that Apple Computer has opened. Though Samsung is calling the space a “store,” the company won’t actually sell products there, rather it will use the outlet to highlight its design efforts and brand. The company has already opened a four-story electronics boutique in Moscow.
Products coming out later this year from Samsung include a 52-inch projection television, with the electronics of the unit housed in the TV’s stand to reduce the screen’s bulk.
Read more at CNET News.com.
